SEO Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing business focused on strengthening its digital presence across both traditional and AI-driven search platforms. As the company continues expanding its online visibility efforts, they are looking for an SEO Specialist to drive organic growth through SEO strategy, A/B testing, competitive analysis, and AI search optimization initiatives.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The SEO Specialist will develop and execute SEO strategies focused on improving visibility, organic traffic, and search performance across traditional search engines and AI-powered search platforms. This role combines technical SEO, content optimization, A/B testing, competitive analysis, and performance reporting to support measurable digital growth.

KEY RESPONSIBILITIES

SEO STRATEGY & EXECUTION

• Develop and execute SEO strategies to improve website rankings, organic traffic, and overall search visibility.

• Optimize website content, metadata, and site structure following SEO best practices.

• Conduct keyword research and implement on-page SEO improvements to enhance discoverability and user experience.

• Support SEO initiatives across both traditional search engines and AI-powered search experiences.

A/B TESTING & OPTIMIZATION

• Run A/B tests on website elements including titles, descriptions, CTAs, and landing pages.

• Analyze testing results to improve engagement, conversions, and overall site performance.

• Continuously refine SEO and content strategies based on performance insights.

COMPETITIVE ANALYSIS & MARKET RESEARCH

• Conduct competitive research to identify trends, opportunities, and content gaps.

• Analyze competitor keywords, positioning, and SEO strategies to inform optimization efforts.

• Identify opportunities to strengthen the company’s organic search presence.

AI SEARCH OPTIMIZATION

• Optimize content and website structure for AI-powered search platforms and emerging search technologies.

• Leverage AI tools to support keyword research, content optimization, and search visibility improvements.

• Support initiatives focused on GEO / AEO and LLM search optimization.

REPORTING & ANALYTICS

• Track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.

• Monitor KPIs, traffic performance, rankings, and conversion metrics.

• Provide actionable reporting and optimization recommendations to stakeholders.

QUALIFICATIONS

EXPERIENCE

• 2+ years of experience in SEO with a proven track record of improving rankings and driving organic traffic.

• Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics.

• Experience with A/B testing, competitive analysis, and SEO performance reporting.

• Exposure to AI search optimization and emerging search technologies is highly preferred.

SKILLS

• Strong understanding of SEO best practices, keyword research, on-page SEO, and technical optimization.

• Familiarity with AI-driven search platforms and content optimization for LLMs and voice search.

• Basic understanding of HTML, CSS, and website architecture for SEO improvements.

• Strong analytical, organizational, and problem-solving skills.

• Ability to manage multiple projects independently in a fast-paced environment.

• Excellent written and verbal communication skills.

WHAT SUCCESS LOOKS LIKE

• Improved website rankings across traditional and AI-powered search platforms.

• Increased organic traffic, engagement, and conversions through SEO optimization initiatives.

• Successful implementation of A/B testing and performance-driven improvements.

• Strong insights and recommendations generated through competitive analysis and reporting.

• Positive business impact from AI search optimization efforts.

OPPORTUNITY

This is an exciting opportunity to join a growing company focused on expanding its digital visibility through both traditional SEO and emerging AI search strategies. The SEO Specialist will play a key role in driving measurable organic growth while helping shape the company’s long-term search optimization efforts in an evolving digital landscape.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form

• Record a video showcasing your skill sets