Senior UX/UI Designer

About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: We’re looking for a full-time Senior UX/UI Designer to join our team and shape seamless, engaging user experiences across a range of digital products. In this role, you’ll take the lead in conceptualizing and designing intuitive, visually compelling interfaces for web, mobile, and other digital platforms. From wireframes to high-fidelity prototypes, you'll bring ideas to life and clearly communicate design solutions. We’re seeking a creative thinker and problem-solver who thrives in collaborative environments. You’ll work closely with product managers, developers, and fellow designers to ensure alignment on goals, timelines, and deliverables, from ideation to execution. Responsibilities: - Designing visual content such as landing pages and dashboards. - Brand Consistency: Ensuring all designs maintain consistency with the brand’s guidelines and messaging across different platforms and channels. - Conduct thorough user research to understand user needs, behaviors, and preferences. - Analyze industry trends and competitor designs to create innovative and effective marketing materials. - Develop information architecture and user flows to create intuitive and effective user experiences. - Organize and structure content for optimal user engagement and navigation. - Plan and conduct usability testing sessions to gather feedback on designs and identify areas for improvement. - Iterate designs based on user testing results and feedback. - Ensure designs are accessible to users with diverse abilities and needs. - Stay updated on accessibility standards and integrate them into the design process. - Design visually appealing and user-friendly interfaces that align with brand guidelines. - Create low-fidelity and high-fidelity wireframes to visualize and communicate design concepts. - Develop interactive prototypes to test and iterate on design solutions. Requirements: - Minimum of 5 years of professional design experience, preferably in a B2B environment, including agency, tech, or freelance work. Startup agency experience is a big plus. - Graphic Design Skills: Expertise in creating compelling visual content with strong understanding of design principles, typography, and color theory. Proficient in Adobe Creative Suite and other design tools for producing high-quality graphics. - UI Skills: Expert in crafting flexible, high-quality UI designs for both desktop and mobile platforms with Figma. - Web Mastery: Showcase advanced proficiency in web design, with a deep understanding of user interfaces, user experience principles, and the ability to create visually compelling and user-friendly websites. - Organization: Skilled in systemic design for team-wide use, covering components, typography, colors, grids, and margins. - Accountable: Take ownership, solve problems independently, and commit to project success. - Communication: Effective in team and client communication, presenting research and design concepts. - A strong UX/UI portfolio with well-crafted case studies - Excellent communication skills. - Self-starter with a strong sense of ownership and ability to work autonomously. - Ability to work independently and in a team environment. What’s in it for you? - Flexible hours with meetings taking place in EST - Work wherever you choose - Fun and casual work environment - Employee engagement activities and virtual gatherings - We are a diverse, global team! 🌍