Senior Paid Media Specialist

About the Opportunity LMG Staffing Solutions is partnering with a high-growth, design-driven digital marketing agency to identify a Senior Paid Media Specialist. This is a fully remote opportunity supporting a collaborative, performance-focused team working with ambitious clients across multiple industries.

This role is ideal for a strategic and hands-on paid media expert who understands how campaigns drive real business outcomes—not just traffic. You’ll have ownership over performance, budgets, and execution across multiple channels.

What You’ll Do

Account Ownership & Execution

• Manage a portfolio of paid media accounts end-to-end

• Execute campaigns across Google Ads, Meta, LinkedIn, TikTok, and other platforms

• Oversee budgets and ensure performance, efficiency, and scalability

• Maintain clean campaign structures and testing frameworks

• Own performance outcomes and reporting accuracy

Tracking & Measurement

• Implement and validate tracking using GA4 and Google Tag Manager

• Build and manage tags, triggers, and variables

• Ensure alignment between platform data and analytics tools

• Troubleshoot tracking and data discrepancies

Strategy & Optimization

• Align paid media strategies with business goals and KPIs

• Translate data into actionable insights and recommendations

• Develop testing roadmaps across audiences, creatives, and bidding strategies

• Support forecasting and budget planning

Collaboration & Leadership

• Act as a senior resource for campaign QA and troubleshooting

• Partner with cross-functional teams (creative, strategy, analytics)

• Support and mentor junior team members

• Contribute to process improvements and best practices

Requirements

What We’re Looking For

• 5–7+ years of paid media experience (agency experience preferred)

• Strong expertise in Google Ads and Meta (required)

• Experience with LinkedIn, TikTok, Programmatic, or CTV is a plus

• Advanced experience with GA4 and Google Tag Manager

• Strong understanding of attribution, tracking, and performance measurement

• High attention to detail with strong analytical skills

• Ability to communicate insights clearly and effectively

Benefits

Why This Role

• Fully remote (Colombia-based candidates)

• Work with a high-performing, collaborative team

• Opportunity to own strategy and drive measurable impact

• Exposure to diverse clients and advanced paid media strategies

If you're a data-driven marketer who thrives in a fast-paced, performance-focused environment, we’d love to connect.