Senior Marketing Automation Specialist

ABOUT APPLY DIGITAL Apply Digital is a global AI-native transformation partner, client-obsessed and built for a new era of client services. We bring together industry expertise and elite talent to connect strategy, agentic experiences, technology, and data for the world's most ambitious organizations. With the agility to move fast and the experience to deliver with precision, Apply Digital works with clients like Arc'teryx, Lululemon, and Kraft Heinz. For more information, visit applydigital.com About us: Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations. We work with 50+ clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands like A+E Networks, Afterpay, and Stanley Black & Decker. Role: To help us handle our increasing workload, we are looking to bring on a Senior Marketing Automation Specialist. The ideal candidate is someone who has an interest in email production and is looking to gain experience in working on several top-tier marketing platforms and developing into a CRM career. The candidate will be expected to work on a wide variety of projects with differing code structures. In addition to working directly inside the HTML, the candidate will also develop the CSS styling and implement platform-specific code to incorporate dynamic logic inside the template. Once the coding is completed, the candidate will QA and test in various marketing platforms with our clients directly. In addition to coding, the candidate will work directly in implementing programs inside each platform, by making mock API calls directly via a tool such as Postman and will grasp how to make the program handle any edge cases and filter users into different flows as required. Responsibilities: * Produce email templates and push notifications using HTML, CSS, and JavaScript for a wide variety of clients. * Collaborate with our team of highly skilled email developers and customer success managers to resolve potential issues in email deployments. * Participate in email stand-ups to prioritize workload and ensure timely completion of all tasks. * Work closely with the client team to field requests, answer questions, and collaborate on work-in-progress tasks. * Ensure that emails comply with clients' standards, email marketing best practices, and CAN-Spam laws. * Test email messages to ensure proper formats and templates are utilized using tools such as Litmus and Email on Acid. Minimum requirements to be considered: * 5+ years of email production and development experience. * Mastery of HTML and CSS specific to email. * Proficiency with JSON. * Knows what an API is, how it works, and is proficient in making GET and POST calls. * Understand how a data feed works. * Has an understanding of email code structure and knows how to make code responsive for different devices. * Has strong email etiquette and can communicate with testing, QC, and updates directly with clients. * Can take feedback, clarify it and make adjustments, several times if needed. The ideal candidate: * Platform experience with Iterable, Braze, Klaviyo, Marketo, Simon Data, or Blueshift. * Knowledge of Liquid or Python, Handlebars, Django, or JINJA. * Proficiency with Photoshop and Figma.