Senior Analytics Manager

About Willow:

Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives.

ABOUT THE ROLE:

We're building the analytics function, and this is the person who leads it. You'll be responsible for how we measure the business, align the organization around the right metrics, and turn data into decisions — not just reports.

RESPONSIBILITIES:

• Serve as the primary analytical resource for understanding what's working and what isn't across the business

• Analyze product performance by LTV, refunds, and churn to identify which products drive value

• Build and monitor retention curves segmented by cohort, acquisition channel, and product mix

• Identify customer leakage points across the lifecycle and surface actionable findings

• Evaluate acquisition channel quality based on downstream retention and churn behavior

• Uncover untapped growth opportunities within the existing customer base

• Own and maintain dashboards and run ad hoc analyses for the leadership team

• Proactively surface insights and trends without waiting to be asked

• Partner with the CRO manager on experimentation analysis

• Drive alignment across teams on how to define and measure key metrics - ensuring everyone is working from the same source of truth

• Collaborate with the marketing team on acquisition analytics

• Support leadership on strategic questions and decisions

REQUIREMENTS:

• 5+ years in analytics at a DTC, subscription, or ecommerce company; telemedicine or health/wellness experience is a strong plus

• Fluent in SQL — window functions, CTEs, rolling metrics, cohort queries

• Deep understanding of subscription math: LTV, CAC, payback period, cohort retention, reorder curves, winback economics — including the difference between customer and revenue retention

• Experience building dashboards in Looker, Mode, Hex, Metabase, or similar, with a clear sense of what makes a dashboard useful versus decorative

• Strong analytical thinking — knows how to frame the right question before touching the data

NICE TO HAVE:

• dbt or modern data stack experience (Snowflake, BigQuery, Fivetran)

• Attribution and ad platform data (Meta, Google, TikTok)

• Python for data manipulation and basic scripting

• Familiarity with ecommerce platforms (Shopify, Recharge, or similar)

What’s in it for you?

• As full-time member of our team, you’ll enjoy:

• Flexible hours

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍