Search Advertising Lead - E-Commerce - (Remote)

BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, SEO, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft — and in the success of the brands they serve.

This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.

The Opportunity

We're looking for a Search Advertising Lead who is exceptional at paid search — and ready to take full ownership of the channel across a portfolio of e-commerce clients. This is a hands-on role for someone who has spent years managing Google and Microsoft Ads campaigns and brings the strategic instincts to match their executional depth.

You'll manage client accounts directly, drive performance across Search, Shopping, Performance Max, YouTube, and Display, and serve as the go-to search expert within a growing, cross-channel team. You'll be the person clients trust to tell them the truth, make the call, and back it up with data.

This role is ideal for someone who is energized by meaningful, measurable work — and who wants to operate at a company that actually holds itself accountable to results.

What You'll Own

Client-Facing Leadership

• Serve as the primary strategic contact for a portfolio of e-commerce clients across all SEM channels

• Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves

• Translate complex performance data into clear, actionable narratives that build trust and drive client decisions

• Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results

Channel Execution & Strategy

• Own paid search strategy and execution across Google Ads and Microsoft Ads — including Search, Shopping, Performance Max, Display, and YouTube

• Develop in-depth, multi-channel strategies that allocate budget efficiently and drive profitable growth

• Build and maintain testing frameworks that generate consistent learnings across accounts

• Stay ahead of platform changes, algorithm shifts, and new ad formats — and translate those insights into strategy

Performance Analysis & Reporting

• Own SEM performance reporting with a focus on meaningful insight, not just metrics

• Use data to drive strategic decisions — diagnose what isn't working, scale what is

• Develop and refine attribution frameworks in collaboration with the analytics team

• Set and monitor KPIs across accounts — ROAS, CPA, contribution margin, and beyond

Team & Department Contribution

• Oversee and collaborate with SEM contractors supporting the department

• Partner with the Paid Social, Accounts, and Project Management teams to ensure cross-channel alignment and a cohesive client experience

• Contribute to internal brainstorming, creative strategy, and brand awareness initiatives for clients

• Support a culture of continued learning and innovation within the paid media practice

Who You Are

Skills get you in the door. These are the qualities that make you right for this role:

• You lead with data, not opinions. When something isn't working, you diagnose it systematically. When something is working, you scale it with conviction.

• You're a strong communicator. You can walk a client through a rough month and leave them feeling informed and confident — not managed.

• You think like an operator. You understand that ad spend is business capital, and you treat it that way — with urgency, care, and commercial clarity.

• You stay current. Platform changes don't catch you off guard. You know what's working now, not just what worked six months ago.

• You're direct. You tell clients and colleagues the truth. You don't over-promise, and you don't under-deliver.

• You're detail-obsessed. You catch what others miss — in data, in strategy, and in the work you put your name on.

What Success Looks Like

In your first 90 days:

• You've audited existing SEM accounts and presented a prioritized roadmap for each

• You've built relationships with your client portfolio and established yourself as a credible strategic partner

• You have a clear picture of how the SEM department operates and where the biggest opportunities lie

• You've established a productive working relationship with the team and understand how the various departments connect

By the end of year one:

• Client SEM performance is strong, and accounts are growing — both in results and spend

• You've built a repeatable system for testing, reporting, and scaling across search accounts

• You're serving as a reliable cross-channel resource for the broader paid media team

• The department runs efficiently, with clear processes and defined performance standards

Requirements

Must-Have:

• 3–5 years of experience in paid search advertising (Google Ads required)

• 3–5 years of agency experience

• 3–5 years of e-commerce or D2C experience (agency or in-house)

• Proven track record managing direct client relationships

• Experience managing a small team or contractors

• Relevant Google Ads certifications

• Strong proficiency in Google Sheets and reporting platforms (Databox is a plus)

• Excellent written and verbal communication skills

Strong Differentiators:

• Hands-on experience with Microsoft Ads

• Familiarity with Google Tag Manager and Google Analytics

• Comfort with attribution complexity (blended ROAS, incrementality, etc.)

• Experience with Asana, Slack, or similar project management and communication tools

• Bachelor's degree or equivalent experience

Benefits

• Fully remote

• Unlimited paid time off

• Flexible hours

• Internet, mobile phone, and gym reimbursements after 90 days