Sales Development Representative (Real Estate) (AD0529FT)

Position: Sales Development Representative (Real Estate)

Location: RemoteSchedule: Monday to Friday, aligned with U.S. business hours

Contract Type: Independent Contractor Agreement

Availability: Full-timeIndustry: Real Estate / Construction

Time Zone: Eastern Time

English Level: C1/Fluent

Rate: 8.000.000 COP per month (contract) / USD 2,200

About the Role

We are seeking a driven and professional Sales Development Representative (SDR) to support lead generation, sales follow-up, and business growth for a real estate and construction company that combines over 25 years of experience across real estate brokerage, residential and commercial renovation, and real estate development.

This is not a traditional real estate role. The company takes a strategic, value-add approach to help clients maximize their sale or purchase through expert improvements before and during the transaction. The SDR will be part of a growing brand, working with seller and buyer leads across residential properties while also contributing to marketing, client relations, and operations.

The position offers genuine long-term growth into digital marketing, automation, and AI-related business operations.

Key Responsibilities

Priority 1 (Core focus):

• Manage warm and cold lead follow-up through calls, email, text, and CRM workflows.

• Qualify leads and conduct sales closings to convert them to clients.

• Support appointment setting and pipeline management with discipline and persistence.

• Maintain accurate CRM records and ensure all lead activity is updated consistently.

Priority 2 (Secondary):

• Support seller and buyer lead generation campaigns and outreach efforts.

• Participate in paid media campaigns (Meta/Google): setup, monitoring, and performance adjustment.

• Assist with brand content creation for social media and advertising.

• Conduct research and testing to develop new lead generation strategies.

• Manage client project flow and accounts, including customer service support.

Priority 3 (Operational support):

• Assist with administrative and operational tasks as needed.

• Participate in workflow and AI automation initiatives.

Requirements

• Previous experience working in U.S. real estate is required.

• Strong sales skills with confidence speaking to U.S. B2C clients.

• Previous experience in sales development, appointment setting, or lead management.

• Strong spoken and written English with clear communication and minimal accent.

• Organized with strong time management and follow-through.

• Comfortable managing large volumes of leads and follow-up activities.

• Experience using CRM systems and modern sales tools.

• Quick learner with strong adaptability to new systems, tools, and processes.

• Strong work ethic and ability to work independently in a fast-paced environment.

• Bilingual English and Spanish strongly preferred.

Nice to Have

• Experience with digital marketing campaigns, paid ads, or lead automation systems.

• Familiarity with AI tools and workflow automation platforms.

• Exposure to the Washington, D.C. real estate market.

What Success Looks Like

• Leads are contacted consistently and professionally.

• CRM systems remain accurate, updated, and organized.

• Appointments and sales opportunities are generated consistently.

• Communication with prospects is proactive, confident, and professional.

• The SDR contributes to long-term business growth and operational efficiency.