Product Leader (Portfolio management)

At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico*, designed to simplify personal finances and give users complete control - all from a mobile app. With NOVACARD, users can access up to* $200,000 MXN in credit*, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.*

About the Role:

We are looking for an experienced Product Leader to own portfolio management for our near-prime client base. You will design and execute a comprehensive portfolio strategy, from activation and first use to balance building and long-term retention. This role requires a systems thinker who can manage the entire customer lifecycle, turn data into actionable initiatives, and orchestrate cross-functional campaigns that improve portfolio quality and profitability. The role is based in Mexico, with remote flexibility and business trips when required.

Key Responsibilities:

• Portfolio Strategy: Develop and implement a portfolio management strategy focused on increasing customer quality, engagement, and lifetime profitability across the Near Prime segment.

• Activation & First Use: Launch and coordinate campaigns that drive new customer activation and first product usage, ensuring a fast and seamless time-to-value.

• Balance Building: Design initiatives to grow customer balances, manage limit strategies, and deliver personalized offers that deepen product engagement.

• Retention Management: Own the retention strategy for the portfolio. Proactively identify churn risks, analyze attrition drivers, and deploy targeted measures to reduce churn and increase loyalty.

• Metric Ownership: Track and manage core portfolio KPIs: activation rate, usage rate, balance per customer, churn, engagement depth, and repeat utilization. Initiate data-driven changes to meet target outcomes.

• Cross-Functional Execution: Collaborate closely with CRM, marketing, legal, risk, and analytics teams to bring portfolio initiatives to life — from campaign design to execution and measurement.

• Analysis & Optimization: Continuously monitor the performance of portfolio campaigns and lifecycle programs, using A/B testing, cohort analysis, and segmentation insights to refine approaches and improve ROI.

Key Requirements:

• Significant experience in portfolio management or product management within financial products (credit cards, loans, fintech) at an Upper Senior level.

• Deep understanding of the customer lifecycle and proven experience with activation, retention, balance growth, and cross-sell mechanics in a lending portfolio.

• Upper-intermediate English or higher (both spoken and written) — required for communication with international teams and HQ.

• Strong analytical skills and experience working with large datasets related to customer portfolios. Ability to formulate hypotheses, design tests, and make decisions based on data.

• Systems thinking, result orientation, and the ability to manage multiple parallel initiatives in a fast-paced environment.

• Advanced soft skills: clear communication, stakeholder alignment, and the ability to coordinate across marketing, risk, legal, and analytics.

What We Offer

• Remote or hybrid work format, with business trips as required.

• Official employment under local labor law; contractor arrangements available for candidates from other countries.

• The opportunity to define and lead portfolio strategy for a strategically important Near Prime segment in Mexico.

• A data-driven culture where your decisions directly impact customer loyalty, portfolio yield, and business growth.

• Cross-functional exposure to marketing, risk, analytics, and leadership — with full ownership of the portfolio P&L drivers.