Performance Marketing Manager

Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)

Location: Remote Job Type: Full-Time Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

• Lead generation

• Paid media performance

• Funnel optimization

• Budget efficiency

• Revenue growth

You will manage campaigns across:

• Google Ads (Search, Display, YouTube, Performance Max)

• Meta Ads (Facebook & Instagram)

• LinkedIn Ads

• X (Twitter), Reddit, TikTok

• Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Key Responsibilities

Paid Media Strategy & Campaign Execution

• Build, launch, and manage campaigns across:

• Google Ads

• Meta Ads

• LinkedIn Ads

• TikTok, Reddit, X (Twitter)

• Develop full-funnel B2B lead generation strategies.

• Own campaign setup including:

• Account structure

• Audience targeting

• Conversion tracking

• Creative direction

• Write and test high-converting ad copy and creatives.

• Align messaging across:

• Paid media

• Landing pages

• Content funnels

Optimization & Scaling

• Monitor campaign performance daily and optimize proactively.

• Improve key metrics:

• CTR

• CPC

• CPL

• CPA

• ROAS

• Conversion rates

• Run structured A/B tests across:

• Ad creatives

• Headlines

• Audiences

• Bidding strategies

• Landing pages

• Identify and scale profitable acquisition channels.

• Stay updated on:

• Platform algorithm changes

• Attribution updates

• Privacy regulations

Analytics, Attribution & Reporting

• Track performance using:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Platform dashboards

• Audit and troubleshoot:

• Pixel setups

• Conversion tracking

• Attribution models

• UTM structures

• Build reports focused on:

• Insights

• Trends

• Optimization recommendations

• Revenue impact

• Translate data into actionable growth strategies.

Funnel & Conversion Optimization

• Analyze funnel drop-offs and user behavior.

• Improve landing page conversion rates and UX.

• Optimize retargeting and audience segmentation strategies.

• Focus on both lead quality and acquisition efficiency.

Cross-Functional Collaboration

• Partner with:

• Marketing

• Sales

• Content teams

• Designers

• Provide creative and messaging feedback based on performance data.

• Contribute to broader:

• Growth marketing

• Demand generation

• Revenue initiatives

Requirements

Must-Have

• 3+ years of hands-on experience in performance marketing or paid media.

• Proven experience managing:

• Google Ads

• Meta Ads

• LinkedIn Ads

• Strong background in B2B lead generation.

• Deep understanding of:

• PPC strategy

• Audience targeting

• Retargeting

• Funnel optimization

• Attribution models

• Advanced experience with:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Conversion tracking setup

• Ability to independently:

• Build campaigns

• Launch tracking

• Optimize performance

• Report results

• Strong ad copywriting and testing skills.

Nice to Have

• Experience with:

• HubSpot

• Salesforce

• Marketo

• Experience managing:

• Multiple accounts

• Large advertising budgets

• Certifications in:

• Google Ads

• Meta Ads

• Familiarity with:

• Canva

• Adobe Creative Suite

• CRO tools

What Success Looks Like

• Reduced cost per lead (CPL) and cost per acquisition (CPA).

• Improved ROAS and campaign efficiency.

• Consistent pipeline and lead growth.

• Strong attribution accuracy and reporting clarity.

• Scalable campaigns across multiple channels.

• Fast testing and iteration cycles.

Key Metrics (KPIs)

• Click-Through Rate (CTR)

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (CVR)

• Lead and revenue growth

• Budget efficiency

Why Join Us?

• Full ownership of paid acquisition strategy and performance.

• Opportunity to scale campaigns across multiple platforms.

• High-impact, performance-driven marketing environment.

• Strong focus on testing, experimentation, and measurable growth.

• Career growth into:

• Growth Marketing Lead

• Head of Paid Media

• Demand Generation Manager

• VP of Growth

Interview Process

1. Application Review
2. Initial Interview
3. Technical Interview (Campaign & Strategy Deep Dive)
4. Final Interview with Leadership
5. Offer & Background Verification

Apply Now

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.