Performance Marketing Manager

Job Title: Performance Marketing Manager **Employment Type:** Full-Time (Remote) **Working Hours:** U.S. Time Zones ### About the Role We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you. ### What You’ll Own ### 1. Paid Media Strategy & Execution * Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. * Design full-funnel strategies for B2B lead generation and sales growth. * Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. * Write high-converting ad copy and collaborate on creative production. * Align messaging across paid, organic, and content efforts. ### 2. Optimization & Scaling * Monitor campaigns daily and make proactive adjustments. * Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. * Optimize budgets, bids, and targeting to improve CPA and ROAS. * Identify scaling opportunities while maintaining efficiency. * Stay ahead of algorithm shifts, privacy updates, and platform best practices. ### 3. Analytics & Reporting * Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. * Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. * Build clear performance reports with insights — not just numbers. * Translate data into actionable strategy shifts. ### 4. Cross-Team Collaboration * Work closely with marketing and sales to align campaigns with revenue goals. * Provide data-backed creative feedback to improve messaging and visuals. * Contribute to broader growth initiatives across paid, content, and lifecycle marketing. ### Required Experience * **Minimum 3+ years of hands-on paid media management** across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only). * **Proven track record of reducing CPA and scaling profitable campaigns** with documented results (ROAS improvement, budget scaling, CPL reduction). * **Strong B2B lead generation experience** with measurable pipeline impact. * **Deep understanding of PPC fundamentals** — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization. * **Advanced knowledge of attribution models and conversion tracking**, including pixel setup, event tracking, UTM structuring, and multi-touch attribution. * **Hands-on experience with Google Analytics (GA4) and Google Tag Manager** — must be comfortable auditing and troubleshooting tracking setups. * **Ability to independently launch campaigns from scratch** (strategy → build → tracking → optimization → reporting). * **Strong ad copywriting skills** focused on conversion, testing angles, and audience psychology. ### Preferred Experience * Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo). * Funnel marketing and advanced audience segmentation experience. * Google Ads and/or Meta certifications. * Experience managing multiple client accounts or large ad portfolios. * Creative tools proficiency (Canva, Adobe Creative Suite). ### What a Typical Day Looks Like * Review dashboards and performance trends. * Adjust bids, budgets, targeting, and creatives. * Launch new campaigns or experiments. * Coordinate with design and content teams. * Analyze funnel data and identify bottlenecks. * Prepare performance insights and recommendations. Execution. Testing. Optimization. Repeat. ### KPIs You’ll Be Measured On * Click-Through Rate (CTR) * Cost Per Lead (CPL) / Cost Per Acquisition (CPA) * Return on Ad Spend (ROAS) * Conversion Rate * Lead or Revenue Growth * Budget Efficiency Performance is measurable. So is success. ### Interview Process 1. **Application Review** – Experience and alignment assessment. 2. **Initial Interview** – Paid media background and strategic thinking discussion. 3. **Technical Interview** – Campaign deep dive and real-world scenario evaluation. 4. **Final Interview** – Leadership alignment and long-term fit conversation. #LI