Performance & Lifecycle Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

LOCATION

Fully Remote (Work from Home) | 9 AM – 5 PM CST

ROLE OVERVIEW

The Performance & Lifecycle Marketing Specialist will own lifecycle marketing execution across email, SMS, and paid media while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, product launches, and performance optimization, ensuring all marketing efforts are aligned, data-driven, and delivered on time in a fast-paced DTC environment.

The ideal candidate thrives in high-growth environments, brings a strong sense of urgency and ownership, and is comfortable balancing execution, coordination, and performance analysis across multiple digital channels.

KEY RESPONSIBILITIES

LIFECYCLE MARKETING (EMAIL & SMS)

• Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive

• Build and manage campaign calendars, flows, customer journeys, and segmentation strategies

• Run A/B tests on subject lines, messaging, creative, and timing to improve performance and retention metrics

• Analyze lifecycle performance data to identify trends, customer behavior insights, and optimization opportunities

PAID MEDIA & PERFORMANCE MARKETING

• Manage and maintain paid campaigns through Meta Business Manager and Google Ads following established performance goals

• Monitor campaign performance, budgets, ROAS, and audience performance across paid channels

• Collaborate with creative teams to optimize ad messaging and creative performance

• Support ongoing testing and optimization initiatives across paid acquisition campaigns

MARKETING CALENDAR & CAMPAIGN COORDINATION

• Own and maintain the marketing calendar aligned with product launches, campaigns, and promotional initiatives

• Coordinate with product development, PR, creative, and social media teams to ensure alignment across all channels

• Ensure campaigns are executed on time with strong cross-functional communication and accountability

PRODUCT LAUNCH EXECUTION

• Support apparel and product drops by aligning messaging, assets, lifecycle campaigns, and paid media execution

• Coordinate launch timelines and ensure all digital channels are prepared for go-live

ECOMMERCE, SEO & DIGITAL PRESENCE

• Support SEO execution and optimization across Shopify and digital platforms

• Maintain and optimize Shopify product collections, landing pages, and campaign-related updates as needed

• Ensure platforms such as Google, LinkedIn, and supporting marketing tools are properly configured and maintained

REPORTING & PERFORMANCE TRACKING

• Monitor campaign performance and provide actionable, data-driven insights across email, SMS, paid media, and eCommerce channels

• Track KPIs including retention, engagement, conversion rates, ROAS, and repeat purchase behavior

• Build recurring performance reports and communicate findings clearly to leadership

CROSS-FUNCTIONAL COORDINATION

• Act as the day-to-day coordinator for marketing and eCommerce execution

• Align with the social media team for omni-channel consistency

• Communicate proactively with leadership on priorities, timelines, and campaign performance

• Operate with urgency and adaptability in a fast-paced, high-growth environment

QUALIFICATIONS

EXPERIENCE

• 3+ years of experience in eCommerce or DTC marketing

• Experience managing lifecycle marketing campaigns across email and SMS

• Experience managing Meta Ads and Google Ads campaigns in a performance-driven environment

• Experience working within Shopify-based eCommerce environments

• Experience analyzing marketing performance data and translating insights into actionable optimizations

• Experience coordinating campaigns across multiple teams and deadlines

• Background in apparel, fashion, streetwear, or consumer brands (preferred)

• Experience working with fast-paced, high-growth brands (preferred)

• LATAM-based candidates or Spanish-speaking candidates strongly preferred

SKILLS

• Strong experience with Klaviyo and/or Attentive

• Strong working knowledge of Meta Business Manager and Google Ads

• Familiarity with Shopify platform management and eCommerce workflows

• Strong analytical skills with the ability to interpret campaign and customer performance data

• Experience managing marketing calendars and coordinating campaigns across teams

• Familiarity with SEO fundamentals and digital analytics

• Strong organizational skills with the ability to manage multiple campaigns simultaneously

• Strong written and verbal communication skills in English

• Outgoing, proactive, and highly detail-oriented with a strong sense of ownership and urgency

• Comfortable operating in fast-paced environments with shifting priorities

WHAT SUCCESS LOOKS LIKE

• Consistent execution of high-performing email, SMS, Meta Ads, and Google Ads campaigns

• Well-managed marketing calendar with no missed launches or delays

• Strong alignment across product, creative, social, and marketing teams

• Improved retention, engagement, ROAS, and repeat purchase behavior

• Clear and consistent performance reporting that drives decision-making

• Strong execution during high-volume product launches and promotional periods

OPPORTUNITY

This is a high-impact opportunity to own lifecycle and performance marketing within a fast-growing DTC apparel brand. You will play a central role in campaign execution, collaborate across multiple teams, and directly contribute to growth through customer retention, paid media performance, and data-driven marketing strategies in a fast-moving environment.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form

• Record a video showcasing your skill sets