Paid Media Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a marketing-focused organization supporting a portfolio of health and wellness brands. They specialize in executing performance-driven paid media strategies across multiple client accounts, combining data-driven decision-making with strong creative alignment. Operating in a collaborative, agency-style environment, they work closely with account managers, designers, and content teams to deliver measurable campaign results and continuous optimization. LOCATION Fully Remote | 9 AM – 5 PM US Central Time ROLE OVERVIEW The Paid Media Specialist will be responsible for executing and managing paid media campaigns across Google Ads and Facebook/Meta platforms. This is a hands-on role focused on campaign implementation, optimization, reporting, and supporting content initiatives, while collaborating closely with internal teams and participating in client communication. KEY RESPONSIBILITIES PAID MEDIA CAMPAIGN MANAGEMENT (PRIMARY FOCUS) - Manage approximately 20 paid media client accounts - Set up, configure, and optimize Google Ads and Facebook/Meta campaigns - Create ad headlines and copy aligned with brand messaging and campaign goals - Execute bid management and budget allocation across campaigns - Monitor performance and implement data-driven optimizations - Pull and analyze campaign reports from ad platforms - Present performance insights and recommendations to account managers and clients KEYWORD RESEARCH & STRATEGY - Conduct keyword research for paid media targeting across Google Ads and Facebook - Differentiate between paid media keyword strategies and SEO approaches - Collaborate with account managers to implement strategic direction into campaign execution - Identify high-performing keywords and audience segments AD CREATION & ASSET MANAGEMENT - Write compelling ad copy and headlines based on brand guidelines - Use platform tools to incorporate creative assets into campaigns - Leverage AI tools to support copywriting and creative development - Provide feedback to designers on campaign asset requirements PERFORMANCE ANALYSIS & BUDGET RECOMMENDATIONS - Identify underperforming campaigns and recommend optimizations - Suggest budget adjustments based on performance data - Communicate campaign status, insights, and recommendations to stakeholders - Support budget increase recommendations with data-backed justification LIGHT CONTENT CREATION (SECONDARY FOCUS) - Create and schedule blog posts aligned with paid media campaigns - Ensure alignment between paid media messaging and organic content - Repurpose ad messaging into long-form content - Suggest blog topics based on performance insights and audience behavior - Write content that supports overall campaign strategy TEAM COLLABORATION - Partner with account managers on campaign strategy and execution - Collaborate with designers on creative assets and campaign needs - Work with organic content teams to ensure consistent messaging - Participate in client calls to present performance and insights QUALIFICATIONS Experience - 5–6 years of experience managing paid media campaigns on Google Ads and Facebook/Meta platforms - Proven experience managing multiple client accounts in an agency or similar environment - Demonstrated experience managing budgets of at least $2,000/month per account or $40,000/month in total ad spend - Experience with lead generation campaigns and/or driving foot traffic to physical locations Skills - Strong expertise in campaign setup, audience targeting, and performance optimization across paid media platforms - Excellent copywriting skills for ad headlines and campaign messaging - Proficiency in keyword research and audience targeting strategies for paid media - Strong analytical and data interpretation abilities to drive optimization decisions - Clear and effective communication skills, with the ability to present insights to clients and internal teams - Ability to manage multiple campaigns simultaneously with strong attention to detail and organization - Strong problem-solving and strategic thinking capabilities - Collaborative mindset with the ability to work cross-functionally with account managers, designers, and content teams - Adaptability to work across multiple client types and industries in a fast-paced environment OPPORTUNITY This role offers the opportunity to work across a diverse portfolio of health and wellness brands while owning campaign execution and performance. You will collaborate with cross-functional teams, contribute to both paid and organic strategies, and play a key role in delivering data-driven results in a dynamic, client-facing environment. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets