Paid Media Specialist

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote

Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth

About the Role

At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is not a campaign monitoring role.

You’ll be responsible for:

• Paid media strategy and execution

• Lead generation and customer acquisition

• Campaign optimization

• Budget management

• Landing page performance

• Data analysis and reporting

You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit.

What You’ll Own

Google Ads Management

• Plan, launch, and optimize campaigns across:

• Google Search

• Display

• Performance Max (PMax)

• Local Services Ads (LSA)

• Manage:

• Keyword research

• Match types

• Negative keywords

• Bid strategies

• Ad copy

• Monitor budgets, pacing, and campaign performance daily.

• Identify opportunities to improve efficiency and scale successful campaigns.

Meta Ads Management

• Build and optimize campaigns across:

• Facebook

• Instagram

• Manage campaigns across:

• Brand awareness

• Lead generation

• Remarketing

• Build and optimize:

• Custom audiences

• Lookalike audiences

• Retargeting campaigns

• Collaborate with creative teams to improve ad copy, images, videos, and creative performance.

Landing Pages & Conversion Optimization

• Work with landing page platforms such as:

• Unbounce

• Instapage

• Similar tools

• Conduct A/B testing on:

• Headlines

• CTAs

• Forms

• Layouts

• Improve landing page conversion rates through continuous optimization.

Performance Analysis & Reporting

• Build weekly and monthly performance reports.

• Monitor and report on:

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate

• Click-Through Rate (CTR)

• Identify trends, opportunities, and performance issues early.

• Present actionable recommendations backed by campaign data.

Requirements

Must-Have Qualifications

• 3+ years of hands-on paid media management experience.

• Strong experience managing:

• Google Ads

• Google Search

• Performance Max

• Local Services Ads (LSA)

• Experience managing Meta Ads campaigns end-to-end.

• Proven ability to optimize campaigns based on performance data.

• Experience managing monthly advertising budgets of $50,000+.

• Strong analytical and problem-solving skills.

• Ability to manage multiple campaigns simultaneously.

• Excellent written and verbal English communication skills.

• Comfortable working independently in a remote environment.

Preferred Qualifications

• Experience in:

• Home services

• B2B

• Local service businesses

• Familiarity with:

• HubSpot

• CallRail

• CRM platforms

• Call tracking systems

• Experience supporting:

• Multi-location businesses

• Franchise organizations

• Basic HTML and CSS knowledge for landing page updates.

What Makes You a Strong Fit

• You think in business outcomes—not vanity metrics.

• You treat advertising budgets like your own investment.

• You proactively identify issues before they become problems.

• You continuously test, optimize, and improve performance.

• You stay current on advertising platform updates and industry trends.

• You thrive in fast-paced, performance-focused environments.

• You take ownership of campaign performance from strategy through optimization.

What a Typical Day Looks Like

• Review campaign performance dashboards.

• Optimize bids, budgets, audiences, and creatives.

• Launch new Google and Meta campaigns.

• Monitor campaign pacing and spending.

• Test new ad copy, creatives, and landing pages.

• Analyze campaign data and identify optimization opportunities.

• Build performance reports and recommend growth strategies.

• Collaborate with marketing leadership on campaign priorities.

In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (CVR)

• Click-Through Rate (CTR)

• Lead quality and revenue contribution

• Budget efficiency and campaign scalability

Why Join Us?

• Own paid media strategy across multiple platforms.

• Direct impact on lead generation and revenue growth.

• Performance-focused environment with measurable outcomes.

• Opportunity to work with modern advertising platforms and tools.

• Fully remote role with long-term growth opportunities.

• Career progression into:

• Senior Paid Media Specialist

• Performance Marketing Manager

• Growth Marketing Manager

• Head of Paid Media

Interview Process

1. Initial Screening Call
2. Recruiter Interview
3. Practical Assessment (Campaign Strategy & Optimization Scenario)
4. Client Interview
5. Offer & Onboarding

Apply Now

If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.