Paid Media Specialist

Marathon Ventures is seeking a talented and results-driven Paid Media Specialist to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across various digital platforms to drive brand awareness, customer acquisition, and revenue growth. You will collaborate with cross-functional teams to develop targeted advertising strategies that align with business goals and maximize return on ad spend (ROAS).

Key Responsibilities

• Develop, implement, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.

• Optimize campaigns continuously to improve performance indicators including CTR, CPC, CPA, and ROAS.

• Conduct audience research and segmentation to target ads effectively.

• Analyze campaign data and generate reports to provide actionable insights and recommendations.

• Collaborate with creative teams to develop compelling ad creatives and messaging.

• Manage advertising budgets and allocate spend efficiently across campaigns and platforms.

• Stay updated with the latest trends and best practices in paid media and digital advertising.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

• 2+ years of experience managing paid media campaigns across multiple digital platforms.

• Strong knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.

• Proficient in data analysis and performance tracking tools.

• Experience with budget management and campaign optimization.

• Excellent communication skills and ability to work collaboratively within a team.

• Strong problem-solving skills and attention to detail.

Benefits

Contractor type of hiring in Colombia.