Paid Media Ops Specialist

We're looking for a Paid Media Ops Specialist to work with our US client. They’re a small and mighty team that’s fast-growing (they’ve been an Inc. 5000 honoree twice now) and looking to evolve into a world-class leading agency, driving amazing results as marketers.

Are you looking to do the best work of your career as a marketer? Do you want to be part of a hardworking and collaborative team that will push and motivate you? Do you get excited about Paid Media strategies, A/B testing, mathematics/analytics and CRO? If you answer yes, yes, and yes, keep reading - we’ve got something exciting for you.

As a Paid Media Ops Specialist, you will handle operational execution of campaigns, pixel tracking and reporting, supporting the Account Lead in driving and achieving performance goals for our clients.

Responsibilities:

• Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads.

• Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI.

• Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers.

• Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools.

• Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution.

• Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics.

• Collaborate with clients and internal teams through video calls, Slack, and project management tools.

• Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met.

• Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools.

• Stay up to date on Paid Media trends, platform updates, and best practices.

Requirements

Must haves:

• 3+ years of hands-on experience managing Google Ads and/or LinkedIn Ads campaigns with budgets of $10K+ per month.

• Bachelor's degree in Science, Mathematics, Engineering, Marketing, or a related field.

• Strong expertise in Google Ads products (Search, Display, Performance Max, YouTube) and LinkedIn Ads.

• Experience using automation tools such as Google Ads Scripts, Zapier, or similar solutions.

• Strong understanding of AI tools and how to apply them for research, writing, strategy, data analysis, and productivity.

• Advanced conversion tracking experience using Google Tag Manager.

• Experience building and managing dashboards in Looker Studio and using Supermetrics.

• Strong analytical skills with advanced Excel proficiency (Pivot Tables, VLOOKUPs, charts, reporting).

• Excellent verbal and written communication skills in remote environments.

• Highly organized, process-driven, and able to manage multiple projects independently.

• Proven track record of driving measurable Paid Media results and improving campaign performance.

• Strong passion for Paid Media and continuous learning within the industry.

Nice to have:

• Experience in B2B SaaS or Enterprise Technology.

• Experience with additional Paid Media channels such as Reddit Ads or Programmatic Advertising.

• Web development skills (HTML, CSS, JavaScript).

• Experience with landing page optimization and tools such as Unbounce.

• Previous experience working in an agency, startup, or consulting environment.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)

• Vacation: 10 business days a year

• Holidays: 5 National Holidays a year

• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)

• Parental Leave

• Health Care Reimbursement

• Active Lifestyle Reimbursement

• Quarterly Home Office Reimbursement

• Payroll Deduction Purchase Plans

• Longevity Bonus

• Continuous Learning Bonus

• Access to Training and Professional Development Platforms

• Did we mention it's REMOTE?!!

One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.

Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our career site. Take a look and let us know if you have any other questions!