Paid Media Contractor

Rockstar is recruiting for a boutique marketing agency that believes in authentic, purpose-driven marketing that builds lasting connections between brands and their audiences. They are a team of dedicated professionals focused on delivering results through strategic paid media campaigns.

About the Role

This is a hands-on, execution-focused role ideal for someone who enjoys owning campaign setup and optimization while collaborating closely with a strategist on goals and performance.

Key Responsibilities

• Plan, build, and manage paid media campaigns across platforms such as:

• Google Search & Display

• Google Local Services Ads

• Meta (Facebook/Instagram)

• Conduct keyword research and audience targeting tailored to clients’ specific needs

• Write and test ad copy

• Set up conversion tracking and ensure campaigns are optimized for leads (calls, form fills, appointment requests)

• Monitor campaign performance and make ongoing optimizations to improve CPL and ROI

• Provide clear, concise performance reporting and insights

• Collaborate with the agency lead on strategy, testing plans, and next steps

• Ensure compliance with healthcare advertising policies (HIPAA-aware best practices) when necessary

Required Experience & Skills

• 3+ years of hands-on paid media management experience

• Strong experience with Google Ads (Search is a must; Local Services Ads a plus)

• Experience marketing for healthcare, medical practices, or professional services preferred

• Ability to manage campaigns independently and proactively

• Data-driven mindset with a focus on lead quality, not just clicks

• Clear communicator who is responsive and organized

• Comfortable working as an hourly contractor with evolving workloads

Compensation

• Hourly rate, commensurate with experience

• Flexible workload to start, with the opportunity for increased hours as new clients are onboarded

Growth Opportunity

This role has the potential to grow alongside the agency. As new clients are added, this contractor may take on additional paid media accounts and become a core, long-term partner in the business.