Meta Ads Pro — Paid Social Media Buyer

About the role:

We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.

This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.

You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.

What you will do:* Build, launch, manage, and optimize Meta advertising campaigns

• Manage campaign structure, budgets, pacing, and scaling decisions

• Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures

• Monitor and analyze campaign performance across key performance indicators

• Identify winning and underperforming creatives based on performance data

• Collaborate with creative teams to generate new testing ideas and improve campaign performance

• Maintain organized account structures and naming conventions

• Provide weekly reporting, insights, and actionable recommendations

• Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

Requirements: * 5+ years of hands-on Meta Ads experience

• Proven experience managing paid social campaigns for eCommerce brands

• Experience working in high-performance, data-driven marketing environments

• Strong analytical and reporting skills

• Experience managing significant advertising budgets

• Excellent attention to detail and campaign organization

• Strong English communication skills

• Ability to make optimization decisions based on performance data

Must have:* Deep expertise in Meta Ads Manager

• Strong understanding of:
  • Meta Pixel
  • Conversion API (CAPI)
  • Attribution models
  • Audience segmentation
  • Experience managing $70,000+ monthly ad spend
  • Strong understanding of eCommerce metrics, including:
    • ROAS
    • CPA
    • MER
    • bCAC
    • Contribution Margin
    • AOV
    • CTR
    • CPC
    • CPM
    • CVR
    • Experience scaling eCommerce brands through Meta advertising
    • Experience running creative testing programs
    • Ability to translate performance data into optimization strategies

Nice to Have:* Experience with Shopify brands

• Experience in:
  • CPG
  • Food & Beverage
  • Outdoor
  • Lifestyle
  • Consumer Products
  • Experience with TikTok Ads
  • Experience with Google Ads
  • Familiarity with Andromeda and GEM frameworks
  • Experience collaborating closely with creative teams

If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.

Apply and let’s talk.

Benefits & Perks: Home office;Competitive compensation based on experience;Career plans to allow for extensive growth in the company;International Projects;Oowlish English Program (Technical and Conversational);Oowlish Fitness with Total Pass;Games and Competitions;

You can also apply here: Website: https://www.oowlish.com/work-with-us/LinkedIn: https://www.linkedin.com/company/oowlish/jobs/Instagram: https://www.instagram.com/oowlishtechnology/