Meta Ads Media Buyer for an E-Commerce Company (Remote)

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Role Overview:

We're looking for an experienced Senior Media Buyer to join a fast-growing DTC eCommerce brand and take ownership of paid acquisition across Meta Ads (Facebook & Instagram). This role is focused on scaling profitable customer acquisition through data-driven campaign management, creative testing, and continuous optimization.

You'll manage high-performing campaigns, improve conversion rates across the customer journey, and work closely with creative and marketing teams to maximize ROAS and business growth.

Key Responsibilities:

• Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram) campaigns.

• Manage daily campaign operations, including budget allocation, audience targeting, creative deployment, and performance monitoring.

• Analyze campaign performance and identify opportunities to improve:

• Cost Per Lead (CPL)

• Lead quality

• Conversion rates

• Return on investment (ROI)

• Implement and optimize conversion tracking using Meta Pixel, events, attribution, and funnel tracking.

• Collaborate with creative team members on ad concepts, creative assets, and copy improvements.

• Utilize AI tools to accelerate creative testing, campaign optimization, and performance analysis.

• Deliver clear, data-driven reports with actionable insights and optimization recommendations.

• Execute campaigns within established media buying frameworks and best practices.

Requirements

• 5+ years of experience as a Media Buyer or Paid Media Specialist.

• Advanced expertise managing Meta Ads campaigns.

• Experience managing paid media for E-commerce businesses.

• Strong understanding of campaign optimization, performance analysis, and Conversion Rate Optimization (CRO).

• Hands-on experience with Meta Pixel, conversion tracking, attribution, events, and funnel measurement.

• Strong analytical skills with the ability to interpret data and make optimization decisions.

• Comfortable working within established campaign frameworks rather than creating strategy from scratch.

• Excellent communication and organizational skills.

• Self-motivated with the ability to manage multiple campaigns simultaneously.

Benefits

• Competitive salary in USD

• Fully remote work environment with flexible scheduling