Marketing Specialist- Automation

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over 12M+ customers and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We are building technology and an AI-driven marketing platform to lead the AI marketing transformation—driving innovation, incremental growth, creative intelligence, and smarter budget allocation. Our platform empowers teams to make data-driven decisions, accelerate experimentation, and unlock the next era of performance and creativity. **Why Trafilea** * We build and scale our own globally loved DTC brands. * We invest in AI and automation like few others in e-commerce. * We test fast, grow fast, and help you do the same. * Be part of a dynamic, diverse, and talented global team. * 100% Remote, USD competitive salary, paid time off, and more. We are looking for a **Marketing Specialist,** his is a highly hands-on role for someone who enjoys working at the intersection of **marketing, automation, and technology**. You will collaborate with cross-functional teams, including **Retention, Martech, Data, and Engineering,** to build scalable automation frameworks, improve campaign performance, and enable the team to manage lifecycle campaigns independently. Our current focus is on **email automation and HTML optimization**, so we are looking for someone comfortable working with **templating, automation platforms, and data-driven marketing strategies**. ### What you´ll do * Design and optimize **automated lifecycle campaigns** across Email, SMS, WhatsApp, and Push. * Build and maintain **automated customer journeys** such as welcome flows, cart abandonment, and win-back campaigns. * Develop a **scalable automation framework** that can be reused across brands and programs. Email Development & Template Optimization * Map and standardize existing **email templates and HTML structures**. * Build new **HTML email templates** and optimize current ones. * Ensure templates are responsive, scalable, and aligned with performance best practices. Data & Personalization * Work with **Data, BI, and Engineering teams** to ensure accurate data integrations. * Identify and leverage **customer attributes and segmentation data** to improve targeting and personalization. * Implement dynamic content and personalization strategies. Performance Optimization * Lead **A/B testing initiatives** across lifecycle campaigns. * Monitor performance metrics and continuously improve **deliverability, engagement, and conversion rates**. * Build or enhance dashboards to track **automation performance and campaign results**. Documentation & Enablement * Document automation processes and campaign frameworks. * Train and enable the team to **independently build and manage automation flows**. * Create internal best practices for lifecycle marketing automation. **What we’re looking for** * Experience working with **CRM and marketing automation platforms** in eCommerce environments. * Strong **HTML and CSS skills** for email templating. * Hands-on experience designing and managing **automated lifecycle campaigns**. * Experience with **customer segmentation and personalization strategies**. * Ability to collaborate cross-functionally with marketing, data, and engineering teams. * Experience working in **data-driven marketing environments**. **Preferred Qualifications** * Experience with **Klaviyo**, **Insider**, or **Attentive**. * Familiarity with **Segment.io** or similar customer data platforms. * Knowledge of **JavaScript**. * Experience with **SMS marketing platforms**. * Experience working in **eCommerce companies**.