LinkedIn / Authority / Speaking Lead - Founder Brand, Thought Leadership

• This job is open to candidates working remotely from anywhere

• Schedule: overlap with US business hours

• Compensation: 1500 USD/month base salary + up to 9000 USD/year in performance bonus. Commission structure will be discussed at the end of the process.

Do you think you are a fit for this role but decided not to apply? Please tell us why.

About Us

Calvin Smith is an entrepreneur, investor, podcast host, and Professional EOS Implementer. He owns, invests in, and supports businesses across staffing, franchising, signs and graphics, landscaping, food, spirits, coaching, and entrepreneurial education.

The mission is to help entrepreneurs access coaching, systems, relationships, and opportunities they otherwise may never receive.

We move fast. We like clear scoreboards. We care about results. We have fun. We try new shit fast. We hold accountability.

This is not a boring corporate environment.

Our core values are:

• Have Fun

• Try New Shit Fast

• Best In The World

• Put In The Damn Work

• Hold Accountability

Our mindset is:

FITFO — Figure It the Fuck Out.

That means be resourceful, direct, fast, honest, and accountable.

Job Summary

We are hiring a LinkedIn / Authority / Speaking Lead to help build Calvin Smith’s authority, audience, relationships, and speaking pipeline.

This is not a “post cute graphics and hope people like them” role.

This is not corporate social media.

This is not generic ghostwriting.

This is a growth seat for someone who understands how to turn a founder’s ideas, stories, opinions, wins, scars, podcast conversations, business lessons, EOS work, and entrepreneurial experience into real authority and real opportunities.

The scoreboard is clear:

• 250,000 LinkedIn followers

• 6+ speaking engagements per year

• 3+ speaking engagements outside the U.S.

• A consistent pipeline of podcasts, stages, panels, workshops, investor groups, accelerators, franchise events, and business communities

• LinkedIn content that sounds like Calvin, not like AI wrote a motivational poster

• Real relationships and qualified conversations from the work

We are not “trying to build a personal brand.”

We are building one.

This role exists to help make Calvin impossible to ignore in the right rooms.

Priority Audiences

You will help build authority and opportunity in front of the people who can actually move the business.

1. Founders and Business Owners

Entrepreneurs, operators, second-stage business owners, leadership teams, and people trying to build companies that actually work.

2. Investment Firms and Portfolio Companies

Private equity firms, venture funds, family offices, search funds, holding companies, independent sponsors, and their portfolio company leaders.

3. Entrepreneurial Incubators and Accelerators

Startup programs, founder communities, universities, entrepreneur support organizations, chambers, economic development groups, and accelerators.

4. Franchise Brands and Franchise Locations

Franchisors, franchise leadership teams, franchisees, multi-unit operators, and franchise support organizations.

5. International Business Communities

English-speaking or English-capable founders, business communities, accelerators, franchise groups, and event organizers outside the U.S.

Role Scoreboard

This role exists to build authority that turns into opportunities, relationships, and revenue.

First 30 Days

By the end of your first 30 days, you should have:

• Reviewed Calvin’s current LinkedIn profile, content, positioning, and opportunities

• Built a clear LinkedIn content strategy and weekly posting cadence

• Built a list of at least 100 target speaking/event/podcast/community opportunities

• Built a list of at least 100 high-value LinkedIn relationship targets

• Created a simple weekly authority scorecard

• Started posting, engaging, and tracking what works

• Started outreach to relevant speaking/event/podcast/community targets

First 90 Days

By the end of your first 90 days, you are expected to have:

• Published consistently on LinkedIn every week

• Created clear content themes that sound like Calvin

• Grown LinkedIn followers with measurable weekly progress

• Started qualified conversations with founders, investors, event organizers, franchise leaders, accelerator leaders, and business community leaders

• Booked or advanced at least 2 qualified speaking / podcast / workshop opportunities

• Built a clean pipeline for speaking, podcast, panel, workshop, and event opportunities

• Created repeatable outreach and follow-up systems

• Built a content repurposing rhythm from podcasts, sessions, stories, and business lessons

By Month 6

By the end of month 6, this seat should be producing:

• Consistent LinkedIn follower growth

• A clear path toward 250,000 LinkedIn followers

• At least 3 booked or strongly advanced speaking opportunities

• A weekly pipeline of new opportunity targets

• A repeatable process for turning content into conversations

• A repeatable process for turning conversations into speaking, podcast, workshop, and sales opportunities

By Month 12

By month 12, the scoreboard is:

• 250,000 LinkedIn followers

• 6+ speaking engagements/year pace

• 3+ international speaking engagements/year pace

• LinkedIn as a real authority and opportunity engine

• Consistent qualified conversations from LinkedIn

• Clear contribution to EOS session pipeline, Skool/community growth, podcast opportunities, and strategic partnerships

Not “trying.”

Not “working toward.”

This is where we are going.

What You Will Own

1. LinkedIn Growth and Authority

You will help grow Calvin’s LinkedIn audience, authority, reach, and engagement.

That means:

• Clear content strategy

• Consistent posting

• Strong hooks

• Better storytelling

• Founder/business-owner relevance

• Comments and engagement

• Relationship-building

• Repurposing long-form ideas into strong LinkedIn content

• Tracking what works and doubling down

The content has to sound like Calvin: direct, human, entrepreneurial, funny when appropriate, honest, practical, and not full of fake guru bullshit.

2. Speaking and Opportunity Pipeline

You will build and manage the pipeline for:

• Speaking engagements

• Podcasts

• Panels

• Workshops

• Accelerator sessions

• University / entrepreneurship events

• Franchise events

• Investor / portfolio company events

• International opportunities

You will find the right opportunities, build lists, write outreach, follow up, track status, and help move opportunities forward.

No messy pipeline.

No forgotten follow-ups.

No “I reached out once and never heard back.”

3. Relationship Building Through LinkedIn

You will use LinkedIn to create real conversations with the right people.

That means:

• Thoughtful comments

• Smart DMs

• Warm connection requests

• Follow-up

• Referral asks

• Event organizer outreach

• Podcast host outreach

• Founder/community relationship-building

This is not spam.

This is human, direct, useful, and persistent.

4. Content Repurposing

Calvin will create raw material from:

• EOS sessions

• Business lessons

• Podcasts

• Founder conversations

• Portfolio company experience

• Franchise experience

• Investing experience

• Speaking topics

• Random thoughts and rants

• Real entrepreneurial scars

Your job is to help turn that into posts, newsletters, topics, outlines, speaker pitches, and opportunity-building content.

5. Weekly Scoreboard and Accountability

You will report weekly on the actual numbers.

Examples:

• LinkedIn posts published

• Follower growth

• Profile views

• Post impressions

• Engagement rate

• High-value comments made

• Connection requests sent

• Qualified conversations started

• Speaking targets added

• Speaking outreach sent

• Follow-ups completed

• Opportunities advanced

• Events booked

• Content themes tested

• Top-performing posts

If it matters, we measure it.

If we measure it, we improve it.

If it is not improving, we tell the truth and fix it.

Requirements

Absolute Requirements

Do not apply unless these are true.

LinkedIn / Authority Experience

You must have at least 2 of these 4:

• Managed LinkedIn content for a founder, executive, coach, consultant, creator, agency owner, or business leader for at least 12 months

• Helped grow a LinkedIn profile by at least 10,000 followers

• Written or managed at least 100 LinkedIn posts for a founder, executive, business, or personal brand

• Built content that created measurable business outcomes: sales calls, qualified conversations, speaking opportunities, podcast invites, newsletter growth, community growth, or partnerships

No vague “I helped with social media.”

We need proof.

Speaking / Opportunity Outreach

You must have at least 1 of these 4:

• Booked or helped book at least 3 speaking, podcast, webinar, panel, workshop, or event opportunities

• Built a speaking/event/podcast outreach list of at least 100 qualified targets

• Managed outreach and follow-up for founder/executive opportunities

• Worked directly with event organizers, podcast hosts, communities, universities, accelerators, or business groups

If you have never pitched a person into an opportunity, this may be too much of a stretch.

Writing and Voice

You must be able to:

• Write strong English

• Write like a human

• Capture someone else’s voice without making them sound fake

• Write sharp hooks

• Turn messy ideas into clear posts

• Repurpose long conversations into short, useful content

• Edit your own work before sending it

• Avoid generic AI-sounding garbage

If your content sounds like every other LinkedIn ghostwriter, we will notice.

Growth and Scorecard Discipline

You must have experience tracking at least 5 of these 10:

• Follower growth

• Impressions

• Engagement rate

• Profile views

• Content output

• Connection requests

• DM replies

• Qualified conversations

• Speaking/podcast opportunities

• Leads or revenue influenced by content

We do not need someone who “posts and prays.”

We need someone who watches the numbers and improves the game.

AI and Tools

You must use AI at least weekly, preferably daily.

You should be able to use tools like ChatGPT, Claude, or similar tools to:

• Research audiences

• Study prospects

• Draft content

• Repurpose raw ideas

• Create topic lists

• Build outreach

• Improve hooks

• Summarize podcasts or calls

• Build workflows

• Save time without sounding robotic

AI should make you faster and better.

It should not make you lazy and generic.

Communication and Leadership

You must be able to:

• Communicate clearly in English

• Push back when content does not sound right

• Tell the truth when something is not working

• Own outcomes without being chased

• Give short Loom/video updates

• Work with Calvin, the Integrator, editors, sales, and podcast team members

• Move fast without needing perfect instructions

• Start within 14 days of offer

• Submit the required video application

• Share your LinkedIn profile

Strongly Preferred

You will stand out if you have experience with:

• Founder-led brands

• EOS, business coaching, consulting, advisory, or professional services

• Franchise, investor, accelerator, or entrepreneur audiences

• Speaking engagement outreach

• Podcast guest outreach

• Newsletter writing

• Ghostwriting for founders or executives

• LinkedIn Sales Navigator

• Creator business operations

• Skool/community growth

• AI-assisted content systems

• Remote team collaboration

Tools and Platforms

You need to be strong, or becoming strong fast, in these categories:

LinkedIn and Relationship Building

LinkedIn, LinkedIn Sales Navigator, DMs, comments, profile optimization, relationship tracking

AI and Content Systems

Claude, ChatGPT, AI-assisted writing, research, repurposing, prompt systems, content workflows

Content and Scheduling

Google Docs, Google Sheets, Canva, Metricool, Buffer, Taplio, Shield, Hypefury, or similar

Pipeline and Tracking

Google Sheets, HubSpot, Zoho, Pipedrive, Notion, ClickUp, Airtable, or similar

Speaking / Podcast / Event Research

Podcast directories, event sites, accelerator lists, university entrepreneurship centers, franchise events, investor groups, chambers, business communities

The exact tool matters less than this:

Can you find the right people, write like a human, start conversations, follow up, track the numbers, and create real opportunities?

Who This Is For

Apply if this fires you up:

• You know LinkedIn can create real business opportunities.

• You can write sharp, human, useful content.

• You hate generic AI bullshit.

• You can turn messy founder thoughts into posts people actually care about.

• You can build lists, send outreach, follow up, and create opportunities.

• You are not scared of big goals, clear scoreboards, or being measured.

• You can balance creativity with discipline.

• You like founders, business owners, entrepreneurs, and people building hard things.

• You use AI like a weapon, not a toy.

• You want a role that can change your career and life if you crush it.

Who This Is Not For

Do not apply if:

• You only know basic social media scheduling.

• You write boring corporate LinkedIn posts.

• You need perfect instructions.

• You are scared to reach out to people.

• You avoid follow-up.

• You are an AI novice.

• You think “posting consistently” is the same as winning.

• You dislike numbers, scoreboards, or being measured.

• You are applying to every remote job you see.

• You want a slow, corporate, low-pressure job.

• You cannot capture someone else’s voice.

• You are not willing to get your hands dirty.

This role should either make you think, “Hell yes, let’s go,” or “Nope, not for me.”

Both are useful.

Why This Role Is Different

• Real autonomy: We care about outcomes, ownership, and execution — not babysitting your every move.

• Real flexibility: We do not care where you live as long as you communicate well, overlap for key meetings, and get the damn work done.

• No micromanaging: You will have clear goals, clear scoreboards, and room to lead your lane.

• Real tools: You will have access to the AI, content, CRM, outreach, and operating tools needed to build this the right way.

• Real opportunity: If you crush this, you become a major part of a growing coaching, content, speaking, and advisory platform.

• Real impact: The work supports entrepreneurs and business owners who need better systems, coaching, resources, and accountability.

• Real trust: Earn trust, keep trust, and your seat gets bigger.

• Real fun: We move fast, try new shit, laugh, fix what breaks, and keep going. No boring corporate nonsense.

How to apply

We know your CV might not be up to date. Send what you have. Applications take a few minutes.

You'll be asked a few questions. Specific, numbers-based answers are expected. This helps us filter the best candidates at early stages of the process. If you have the right experience and you put the effort, it will be noticed. Vague answers won't move forward.

A short video submission might be required at the right stage of the process.

Everyone gets a response within 24 business hours.