HubSpot Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-moving, growth-focused organization where the website and marketing systems function as core revenue drivers. As they complete their migration to HubSpot, they are investing in building a high-performing, fully integrated platform that connects web experience, automation, and data to drive measurable business outcomes across the entire customer lifecycle.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The HubSpot Specialist will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.

KEY RESPONSIBILITIES

Website & Landing Page Performance

• Own the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architecture

• Build and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversion

• Design and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysis

• Develop and maintain templates and modules to support scalable and consistent execution

• Monitor site health, including page speed, mobile responsiveness, form functionality, and technical issues

• Identify friction points and implement CRO improvements in partnership with marketing leadership

Marketing Automation & Lifecycle Management

• Architect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollment

• Own lifecycle stage architecture and ensure accurate funnel progression

• Design and maintain lead scoring models based on real buying signals

• Apply a testing framework to automation workflows, continuously optimizing performance

Email Marketing Operations

• Execute and QA email campaigns, including segmentation, personalization, and deliverability monitoring

• Run A/B tests on subject lines, CTAs, timing, and content

• Maintain email list hygiene and ensure accuracy and compliance

CRM & Contact Database

• Own data quality, including deduplication, field standardization, and governance

• Build and maintain segmentation through smart and active lists

• Manage integrations and troubleshoot data sync issues across platforms

Platform Governance & Continuous Improvement

• Serve as the internal HubSpot expert for best practices, troubleshooting, and decision-making

• Manage user roles, permissions, and overall platform hygiene

• Stay up to date on HubSpot updates and recommend adoption based on business impact

• Use reporting and dashboards to diagnose performance issues and drive improvements

QUALIFICATIONS

Experience

• 5+ years of hands-on HubSpot experience in an environment where it serves as the primary marketing and CRM platform

• Proven experience working across both HubSpot CMS and Marketing Hub

• Experience designing and executing A/B tests across web and email

• Experience managing complex contact databases and integrations

• Experience building landing pages, templates, and modules within HubSpot CMS

Skills

• Deep expertise in workflow automation, lifecycle management, lead scoring, and segmentation

• Strong understanding of conversion rate optimization and user journey design

• Proficiency in HTML/CSS for in-platform edits

• Familiarity with GTM, pixel tracking, and campaign attribution

• Strong analytical mindset with the ability to translate data into actionable insights

• Systems-thinking approach to marketing, connecting web, automation, and data

• Hands-on, detail-oriented, and accountable for execution and outcomes

• Proactive mindset with the ability to identify and act on opportunities independently

WHAT SUCCESS LOOKS LIKE

• Clear understanding of platform performance, with prioritized improvements implemented within the first 30 days

• Measurable improvements in site performance, automation workflows, and data quality within 60 days

• A fully optimized HubSpot ecosystem functioning as a growth engine within 90 days

• Consistent testing cadence driving ongoing improvements in conversion and engagement

OPPORTUNITY

This is a high-impact opportunity to take full ownership of a critical growth platform within a fast-paced organization. You will play a central role in transforming HubSpot into a scalable revenue engine, driving measurable improvements across the entire customer journey while continuously optimizing performance through testing and data-driven decision-making.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form

• Record a video showcasing your skill sets