Head of Marketing & Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing & Growth based in Brazil.

We are seeking a strategic, hands-on, and commercially minded Head of Marketing & Growth to build and lead an end-to-end B2B growth engine. Reporting directly to the CEO, you will take ownership of marketing-generated pipeline and revenue contribution, helping diversify acquisition beyond existing partner referrals. You will shape go-to-market strategy, refine positioning, and lead multi-channel demand generation initiatives. Using data, experimentation, and AI-powered tools, you will optimize marketing performance and improve acquisition economics. You will also build scalable marketing operations and reporting frameworks in HubSpot. This is an executive-level opportunity to make a measurable impact in a lean, fast-growing technology and professional services environment.

Accountabilities
As Head of Marketing & Growth, you will own the marketing strategy and execution, ensuring that every initiative contributes to qualified opportunities, revenue growth, and long-term business expansion.

• Own marketing-generated pipeline and revenue contribution, prioritizing qualified opportunities over vanity metrics.

• Manage and optimize the full marketing funnel, from acquisition and lead qualification to opportunities, pipeline, and closed revenue.

• Build and maintain the marketing operating system in HubSpot, including attribution models, lifecycle stages, UTM tracking, and executive reporting dashboards.

• Manage the marketing budget and acquisition economics, monitoring customer acquisition costs (CAC), return on investment (ROI), and campaign performance.

• Design and execute structured, data-driven marketing experiments across SEO/AEO, LinkedIn, paid search, email automation, webinars, and account-based marketing (ABM).

• Translate complex technical services, including enterprise systems, Airtable, workflow automation, and AI solutions, into clear ideal customer profiles, value propositions, and go-to-market messaging.

• Lead content and brand authority initiatives, including case studies, executive thought leadership, and strategic content aligned with buyer journey stages.

• Leverage AI-powered marketing tools, agents, and automation workflows to scale research, analytics, content production, and campaign execution.

• Collaborate with Sales leadership to align lead qualification, feedback loops, deal attribution, and opportunity conversion.

• Work with creative, content, and execution teams to establish scalable processes, define future roles, and strengthen departmental capabilities.

• Report to executive leadership on marketing investments, campaign learnings, pipeline contribution, and growth forecasts.

• Requirements

• The ideal candidate combines strategic leadership with strong execution capabilities, commercial judgment, and a proven ability to generate measurable B2B growth.

  • Demonstrated experience owning marketing-generated pipeline in a B2B environment, with measurable results in qualified opportunities and revenue generation.

  • Strong analytical and commercial skills, including funnel metrics, conversion rates, CAC, ROI, and multi-touch attribution.

  • Experience leading multi-channel B2B demand generation across organic and paid acquisition, email, content, and event marketing.

  • Hands-on proficiency with HubSpot CRM, marketing automation platforms, campaign tracking systems, and funnel reporting dashboards.

  • Ability to operate independently as both a strategic marketing leader and a hands-on execution professional in a lean, fast-paced environment.

  • Exceptional written and spoken English, with the ability to communicate complex technical services clearly to US C-suite audiences.

  • Full availability during US business hours.

  • A quiet, professional home office, reliable high-speed internet, and high-performance remote working equipment.

  • Preferred Qualifications

    • Experience leading marketing or growth in B2B professional services, technology consulting, SaaS, workflow automation, or AI-focused businesses.

    • Background building or scaling a marketing function from its early stages into a structured, performance-driven growth engine.

    • Practical experience with HubSpot, ClickUp, Google Ads, LinkedIn Campaign Manager, and modern AI-powered marketing workflows.

    • Familiarity with technology partner ecosystems such as Airtable, Salesforce, HubSpot, or Anthropic.

    • Benefits

      • Monthly compensation: USD 5,000--6,000.

      • Work arrangement: 100% remote, from anywhere in Latin America.

      • Schedule: Stable Monday--Friday schedule aligned with US business hours.

      • Executive exposure: Direct collaboration with executive leadership and the opportunity to shape the go-to-market roadmap.

      • High-impact role: Significant ownership of growth strategy, marketing operations, and revenue-generating initiatives.