Growth Retention Sr Manager - Apparel

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Growth Retention Sr Manager - Apparel based in Brazil.

As a Growth Retention Sr Manager, you will lead the customer retention strategy for established apparel and lifestyle brands operating in a global direct-to-consumer (DTC) e-commerce environment. You will own the end-to-end customer lifecycle across email, SMS, push notifications, and WhatsApp, developing personalized experiences that strengthen loyalty and drive repeat purchases. Through data-driven decision-making, experimentation, and advanced CRM strategies, you will identify opportunities to increase revenue, customer lifetime value, and long-term profitability. You will define strategic roadmaps, establish quarterly objectives, and lead cross-functional initiatives that connect marketing, creative, data science, technology, and growth teams. This role combines strategic leadership with hands-on execution in a fast-paced, technology-driven environment. You will also explore AI and automation to optimize customer engagement, improve marketing efficiency, and accelerate sustainable business growth.

Accountabilities:

• Retention Strategy and Leadership: Own and lead the customer retention strategy across multiple apparel brands, overseeing email, SMS, push notifications, and WhatsApp to maximize engagement, customer loyalty, and repeat purchases.
• Customer Lifecycle Management: Design and optimize the end-to-end returning customer journey, including welcome sequences, transactional communications, re-engagement campaigns, winback initiatives, and sunset strategies for inactive subscribers.
• Omnichannel Marketing Optimization: Develop an integrated, multi-channel retention strategy that delivers relevant and personalized communications while minimizing channel overlap, customer fatigue, and unsubscribe rates.
• Strategic Planning and Roadmaps: Define quarterly objectives and key results (OKRs), establish retention roadmaps, and prioritize initiatives according to their expected business impact and alignment with growth objectives.
• Performance Management and Analytics: Own key retention metrics, including revenue contribution, conversion rates, repeat purchase rates, customer lifetime value (LTV), and customer acquisition cost (CAC). Translate performance data into actionable insights and strategic recommendations.
• Experimentation and Continuous Improvement: Lead structured testing and optimization initiatives using customer behavior data, campaign performance, market trends, and competitor insights to improve retention outcomes.
• Customer Segmentation and Personalization: Strengthen CRM and lifecycle marketing strategies through audience segmentation, behavioral analysis, and personalized communication approaches that improve customer relevance and engagement.
• Cross-Functional Collaboration: Partner with Data Science, Creative, IT, Growth, and other teams to coordinate initiatives, remove execution bottlenecks, and ensure timely, high-quality delivery.
• AI and Marketing Innovation: Identify and implement opportunities to leverage artificial intelligence, automation, and emerging technologies to improve campaign effectiveness, streamline workflows, and scale retention operations.
• Team Leadership and Development: Lead and influence cross-functional teams, establish clear priorities, encourage a culture of experimentation, and ensure that strategic plans translate into measurable business results.

Requirements:

• Professional Experience: At least 7 years of experience developing and executing customer retention or lifecycle marketing strategies, ideally within e-commerce, retail, apparel, or other digital-first businesses.
• Leadership Experience: At least 5 years in leadership roles, with a proven ability to guide cross-functional teams across Marketing, Creative, Data, and Technology.
• CRM and Lifecycle Marketing Expertise: Deep knowledge of CRM platforms, customer segmentation, lifecycle marketing, and customer engagement strategies, with a strong understanding of the drivers of repeat purchases, customer loyalty, and retention.
• Analytical and Commercial Acumen: Strong analytical capabilities and experience using customer data and marketing performance metrics to identify opportunities, improve revenue, increase repurchase rates, and optimize LTV/CAC.
• Strategic Execution: Demonstrated ability to translate business objectives into actionable strategies, manage roadmaps and multiple priorities, and deliver measurable results in dynamic, fast-moving environments.
• Experimentation and Optimization: Experience designing, executing, and evaluating marketing experiments, using test-driven approaches and customer insights to continuously improve performance.
• Technology and Innovation: A hands-on, curious mindset, with a demonstrated interest in leveraging AI, automation, and emerging technologies to improve customer retention and marketing efficiency.
• Education: Bachelor's degree in Business, Engineering, Marketing, Analytics, or a related discipline.
• Language Skills: Advanced English proficiency is required to collaborate effectively in a global environment. Spanish proficiency is an advantage.
• Technical and Analytical Skills: Knowledge of SQL, data science, analytics tools, or experience collaborating closely with engineering teams is considered a strong advantage.
• Communication and Collaboration: Excellent communication, stakeholder management, and problem-solving skills, with the ability to align diverse teams around shared objectives and performance goals.
• Leadership Mindset: A proactive, data-driven, and results-oriented approach, combining strategic thinking with hands-on execution, adaptability, and a strong commitment to continuous improvement.

Benefits:

• Competitive Compensation: USD-competitive salary.
• Remote Work: 100% remote work model, offering flexibility to work from Brazil.
• Paid Time Off: Paid time off to support work-life balance and personal well-being.
• Global Collaboration: Opportunity to work with a diverse, international team across multiple countries.
• Professional Growth: Exposure to ambitious e-commerce growth strategies, global consumer brands, and complex retention challenges.
• Innovation and Technology: Opportunities to work with AI, automation, and advanced marketing technologies to improve business performance.
• Strategic Ownership: The opportunity to lead high-impact retention initiatives and directly influence customer loyalty, revenue growth, and long-term business performance.
• Cross-Functional Environment: Collaboration with specialists across Marketing, Creative, Data Science, Technology, and Growth.
• Fast-Paced Culture: An experimentation-driven environment that encourages innovation, continuous learning, and data-informed decision-making.