Growth Marketing Manager

Location: 100% Remote (LATAM-based)

Schedule: Full-Time

Shift: Aligned with U.S. business hours

Rate: COP 4,000,000–5,000,000 per month (Independent Contractor) (USD 1,100-1,400 per month)

About the Role

There is Talent is seeking a proactive and results-driven Growth Marketing Manager to lead our marketing function with one primary objective: generate more qualified meetings for our sales team.

Working closely with senior management, you will help develop and execute the company's marketing strategy while leading a small marketing team responsible for SEO, paid advertising, content, social media, website management, email marketing, and lead generation.

This is a hands-on leadership role. We are looking for someone who thinks like an owner—someone who enjoys developing strategy, leading people, solving problems, and actively executing marketing initiatives alongside their team. You will be accountable for the overall performance of the marketing function and the results it delivers.

Key Responsibilities

Marketing Leadership

• Lead, mentor, and develop the marketing team.

• Set priorities, allocate workload, and ensure projects are delivered on time.

• Take ownership of the marketing function and be accountable for its performance.

• Develop efficient marketing processes and workflows.

• Remove roadblocks, solve problems, and ensure the team delivers measurable results.

Marketing Strategy

• Develop and execute the company's marketing strategy alongside senior management.

• Translate business objectives into marketing initiatives.

• Identify new growth opportunities, marketing channels, AI tools, and process improvements.

• Continuously refine the marketing strategy based on data and results.

Marketing Execution

• Work alongside the team to execute SEO, paid advertising, content marketing, email marketing, website improvements, and lead generation campaigns.

• Create and optimize landing pages, funnels, and marketing campaigns.

• Review and improve website performance, user experience, and conversions.

• Analyze marketing performance and implement improvements based on data.

• Jump in wherever needed to ensure projects are completed successfully.

Analytics & Growth

• Own the marketing funnel and continuously improve lead generation.

• Define and monitor marketing KPIs.

• Analyze campaign performance and marketing ROI.

• Present marketing insights and recommendations to senior management.

• Foster a culture of testing and continuous improvement.

Requirements

• Excellent written and spoken English (C1 or above).

• 5+ years of digital marketing experience.

• 3+ years managing people or marketing projects.

• Proven experience developing and executing marketing strategies.

• Demonstrated ability to deliver measurable marketing results through a team.

• Strong understanding of SEO, paid advertising, content marketing, email marketing, lead generation, and analytics.

• Excellent leadership, organizational, and project management skills.

• Highly analytical, proactive, and comfortable taking ownership of results.

• Experience working in a remote environment.

Preferred Tools

Experience with some of the following tools is helpful:

• Google Analytics (GA4)

• Google Search Console

• Google Ads

• Meta Ads Manager

• WordPress

• GoHighLevel (GHL)

• Canva

• Google Workspace

• ChatGPT and other AI productivity tools

• Trello, ClickUp, Asana, or similar project management software

Benefits

• 100% remote position.

• Long-term career opportunity.

• Direct collaboration with senior management.

• Significant ownership and autonomy.

• Professional growth and development opportunities.

• Exposure to international clients and a wide range of marketing initiatives.