Growth Marketer for Google

#### **About Trafilea** Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. #### **Why Trafilea** We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. #### **Job Responsibilities** At Trafilea, you’ll own performance at scale—optimizing **Google ecosystems that drive global growth**, balancing **ROAS, CAC, and revenue** across multiple funnels and products. If you’re obsessed with performance, testing, and turning data into profit, this is your stage. * Build, manage, and scale campaigns across **Search (Brand & Non-Brand), Shopping, PMAX, and Display** * Own daily performance decisions: budgets, bids, scaling, and efficiency optimization * Analyze search terms, auction insights, and competitors to unlock growth opportunities * Execute **creative, audience, and structural tests** in collaboration with Creative and CRO teams * Optimize the full acquisition funnel—from impression to checkout—to improve **CVR, AOV, and profitability** * Align campaign strategy across channels to avoid cannibalization and maximize return * Implement bidding strategies (tROAS, Max Conversion Value, AI-driven solutions) * Monitor performance metrics (CTR, CPC, CVR, AOV, ROAS) and act fast on trends * Deliver weekly/monthly reports with clear insights and prioritized actions * Stay ahead of **Google Ads AI updates and new features** to drive competitive advantage