Graphic Designer + Landing Page Developer

Graphic Designer & Landing Page Developer (Conversion-Focused) – Remote | EST Preferred

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST Preferred)

About the Role

At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.

This is not a traditional graphic design role.

You will:

• Design ad creatives

• Build landing pages

• Optimize user experience

• Improve conversion rates

• Launch pages independently

• Support growth and marketing campaigns

This role sits at the intersection of:

• Design

• Performance Marketing

• UX/UI

• Conversion Optimization

The ideal candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.

If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit.

What You’ll Own

Creative Design Execution

• Design high-performing digital marketing assets including:

• Ad creatives

• Social media graphics

• Banners

• Email visuals

• Promotional graphics

• Maintain strong visual consistency across campaigns and brands

• Translate campaign messaging into clean, engaging, conversion-focused visuals

• Support marketing initiatives with performance-oriented creative execution

Landing Page Design & Development

• Design modern, responsive, conversion-focused landing pages

• Build and launch pages using:

• Webflow

• Framer

• Similar no-code/low-code platforms

• Ensure pages are optimized across:

• Desktop

• Tablet

• Mobile devices

• Independently manage landing page launches from concept to production

UX/UI & Conversion Optimization

• Improve layouts, user flows, and page structure for:

• Clarity

• Engagement

• Conversions

• Apply UX/UI best practices across:

• Landing pages

• Forms

• CTAs

• Visual hierarchy

• Continuously optimize landing pages based on:

• Performance insights

• User behavior

• Campaign goals

• Support A/B testing and CRO initiatives when applicable

Collaboration & Campaign Execution

• Collaborate closely with:

• Marketing teams

• Copywriters

• Leadership

• Campaign stakeholders

• Execute campaign ideas quickly while maintaining high-quality standards

• Manage multiple projects simultaneously while meeting deadlines

• Update and iterate on existing pages and creative assets regularly

What Success Looks Like

• Landing pages launch quickly and accurately

• Creative assets improve campaign performance and engagement

• Pages are responsive, polished, and conversion-focused

• Brand consistency remains strong across all deliverables

• Design execution directly contributes to:

• Conversion rates

• Lead generation

• Campaign performance

What Makes You a Strong Fit

• You understand how design impacts conversions and user behavior

• You can independently design and launch landing pages

• You think in:

• Funnels

• User journeys

• Engagement

• Performance

• You balance creativity with execution speed

• You maintain strong attention to detail and visual consistency

• You thrive in fast-paced marketing environments

Requirements

Design & Creative Skills

• Proficiency in at least one design platform:

• Figma

• Adobe XD

• Sketch

• Strong portfolio showcasing:

• Landing pages

• Paid ad creatives

• Digital marketing assets

• Conversion-focused design work

• Strong understanding of:

• UX/UI principles

• Responsive design

• Visual hierarchy

• User behavior

Landing Page Development

• Hands-on experience building landing pages using:

• Webflow

• Framer

• Similar platforms

• Ability to independently:

• Design

• Develop

• Launch landing pages

• Experience optimizing pages for:

• Mobile responsiveness

• Performance

• Conversions

Execution & Workflow

• Ability to manage multiple projects independently

• Strong communication and collaboration skills

• Detail-oriented with high design standards

• Comfortable working remotely in fast-paced environments

Nice to Have

• Experience in:

• Performance marketing

• Growth-focused teams

• Paid media environments

• Understanding of:

• A/B testing

• Conversion Rate Optimization (CRO)

• SEO best practices

• Basic front-end development knowledge:

• HTML/CSS

• React

• Next.js

• Familiarity with:

• Git/GitHub

• Advanced prototyping tools

• Animation or motion design

Tools & Platforms

• Figma

• Adobe XD

• Sketch

• Webflow

• Framer

• Canva

• HTML/CSS

• GitHub

• Google Workspace

What a Typical Day Looks Like

• Design ad creatives and campaign visuals

• Build and launch landing pages

• Optimize layouts and conversion flows

• Collaborate with marketing teams on campaign direction

• Update and improve existing pages and creative assets

• Test responsiveness and usability across devices

• Manage multiple design and development deliverables simultaneously

In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.

Key Metrics for Success (KPIs)

• Landing page conversion rates

• Speed and accuracy of landing page launches

• Quality and consistency of creative assets

• Campaign performance improvements tied to design execution

• Ability to manage multiple deliverables efficiently

• Responsiveness and usability across devices

Why This Role Stands Out

• Strong ownership across both design and development

• Direct impact on marketing performance and lead generation

• Opportunity to work on:

• Landing pages

• Performance campaigns

• Conversion optimization

• Digital brand experiences

• Blend of:

• Creative design

• UX/UI

• Growth marketing

• Technical execution

• Opportunity to grow into:

• Senior Designer

• CRO Designer

• Growth Designer

• Creative Lead

• Webflow/Framer Specialist

Interview Process

• Initial Screening Call

• Recruiter Interview

• Client Interview

• Offer & Onboarding

Apply Now

If you:

• Love creating high-performing landing pages

• Understand design from a conversion perspective

• Enjoy combining creativity with execution

• Can independently launch polished, responsive pages

This is a strong opportunity to work at the intersection of design, marketing, and growth.