FBS - Marketing Campaign Specialist

Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.

Make an Impact

Are you passionate about data-driven marketing and campaign optimization? We're looking for an FBS - Marketing Campaign Specialist to help drive acquisition efforts through direct mail and email marketing programs. In this role, you'll leverage analytics, marketing technology, and customer insights to execute high-performing campaigns that generate qualified leads, drive sales engagement, and contribute directly to business growth.

You'll work closely with marketing strategists, analytics teams, finance partners, and external vendors to ensure campaigns are delivered accurately, optimized continuously, and measured effectively.

What You'll Do

• Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms.

• Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs), including lead generation, sales engagement, and premium growth.

• Build and execute email campaigns using platforms such as Salesforce Marketing Cloud, including audience segmentation, personalization, HTML updates, and quality assurance.

• Coordinate direct mail production and deployment, partnering with vendors to ensure timely and accurate delivery.

• Analyze campaign performance and provide actionable insights that improve audience engagement, response rates, and conversion outcomes.

• Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities.

• Support audience management, segmentation strategies, and campaign targeting initiatives.

• Monitor campaign budgets, track spend, support forecasting activities, and identify opportunities to improve marketing efficiency.

• Participate in A/B testing and test-and-learn initiatives focused on messaging, creative assets, audience targeting, and campaign cadence.

• Partner with internal stakeholders and external vendors to deliver high-quality marketing programs and exceptional execution.

Requirements

What Makes You Successful

• 3-5 years of related experience creating and managing paid display and social campaigns, including management of DV360, Meta Ads, Twitter/X Ads, and YouTube Ads.

• Experience managing email marketing and/or direct mail campaigns.

• Degree in marketing, communications, business, analytics, or a related field.

• Excellent communication and collaboration skills with cross-functional marketing teams.

• Track record of successful external vendor management.

• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Eloqua, or Adobe Campaign is a plus.

Benefits

Competitive compensation and benefits package:

1. Performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health Insurance
7. Pension Plan
8. Paid Time Off
9. Training & Development

Note: Benefits differ based on employee level.