FBS - Marketing Campaign Specialist

Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.

About the Role

We are seeking a Marketing Campaign Specialist to lead the end-to-end execution of customer marketing campaigns across multiple communication channels, including email, SMS, push notifications, and voice. This role serves as the bridge between marketing strategy and campaign execution, ensuring initiatives are delivered accurately, on time, and aligned with business objectives.

Working closely with Marketing, Creative, Legal, Analytics, Operations, and Enablement teams, you will manage the complete campaign lifecycle—from planning and requirements gathering through campaign build, launch, optimization, and performance analysis. The ideal candidate has hands-on experience with Braze or similar marketing automation platforms, understands customer journey orchestration, and thrives in a collaborative, fast-paced environment.

What You'll Do

• Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice

• Partner with Marketing and business stakeholders to gather campaign requirements and define execution plans

• Build, test, launch, and monitor campaigns using Braze or similar marketing automation platforms

• Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams

• Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives

• Monitor campaign performance and recommend optimizations to improve customer engagement and business results

• Analyze campaign metrics and provide actionable insights to stakeholders

• Support customer journey design and lifecycle marketing initiatives through automated campaign workflows

• Manage campaign calendars, timelines, dependencies, and project documentation

• Conduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and delivery

• Partner with Analytics teams to develop dashboards and reporting that measure campaign effectiveness

• Recommend testing strategies, including A/B testing, segmentation, and personalization opportunities

• Continuously improve campaign execution processes, documentation, and operational efficiencies

• Collaborate with external vendors and internal partners to ensure successful campaign delivery

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field

• Experience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operations

• Hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.)

• Experience executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automation

• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies

• Experience coordinating cross-functional teams and managing multiple campaigns simultaneously

• Strong analytical skills with the ability to interpret campaign performance metrics and recommend optimizations

• Excellent project management, organizational, and communication skills

• Experience with campaign QA, testing, and approval processes

• Familiarity with digital marketing analytics and reporting dashboards

• Experience with A/B testing and campaign optimization methodologies is preferred

Benefits

1. Comprehensive benefits package
2. Career development and training opportunities
3. Flexible work arrangements
4. Dynamic and inclusive work culture within a globally renowned group
5. Private Health Insurance
6. Pension Plan
7. Paid Time Off
8. Training & Development

Please note: CVs must be submitted in English. Applications submitted in other languages will not be considered.