Email, SMS & Web Copywriter for eCommerce / DTC (US-Based, Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

About the Role

We are recruiting for our client, Contara, an agency that helps high-growth CPG brands scale through data-driven Shopify solutions, combining expert development, conversion rate optimization (CRO), and retention marketing strategies that drive measurable revenue growth. They partner with ambitious consumer brands to create better customer experiences, stronger retention systems, and higher-converting digital journeys.

As a Copywriter, you'll play a key role in helping these brands grow by creating compelling messaging across email, SMS, landing pages, product pages, and websites. This is a highly conversion-focused role where you'll be expected to adapt your writing style across multiple brands while maintaining a strong focus on customer engagement, retention, and revenue generation.

Approximately 75% of the role will focus on retention marketing (Email/SMS) and 25% on conversion-focused website and landing page copy.

Key Responsibilities

• Retention Marketing (75%)

• Write high-converting email campaigns and automated flows in Klaviyo

• Create engaging SMS campaigns and customer journeys

• Develop retention-focused messaging that increases customer lifetime value

• Collaborate with strategists and marketers to optimize campaign performance

• Continuously test and iterate copy based on performance data

• Conversion Copy (25%)

• Write landing page copy that drives conversions

• Create compelling product page copy for eCommerce brands

• Support website copy projects and optimization initiatives

• Collaborate with designers and CRO specialists to improve customer experience

Requirements

• What We're Looking For

• Strong portfolio showcasing Email, SMS, and web copy

• Experience writing for eCommerce and DTC (Direct-to-Consumer) brands

• Proven ability to write conversion-focused copy

• Strong understanding of customer psychology, retention marketing, and customer lifecycle marketing

• Ability to adapt to multiple brand voices and audiences

• Fast iteration mindset and ability to work from feedback and performance data

• AI-native workflow and comfort using AI tools to accelerate research, ideation, and content production while maintaining high-quality output

• Nice to Have

• Experience with Klaviyo email marketing

• Familiarity with Shopify brands and eCommerce ecosystems

• Understanding of CRO principles

• Experience collaborating with retention and performance marketing teams

• What Success Looks Like

• Writing email and SMS campaigns that drive engagement and revenue

• Creating web copy that improves conversion rates

• Seamlessly adapting across multiple brand voices

• Delivering high-quality work with fast turnaround times

• Using data and insights to continuously improve performance

If you're passionate about writing copy that drives measurable business results and enjoy working across retention marketing and conversion-focused experiences, we'd love to hear from you.

Benefits

• Competitive salary.

• Work with fast-scaling, premium brands

• Fully remote role with a dynamic, growth-driven team

• Clear opportunities for career growth and advancement