Digital Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking a Digital Marketing Specialist to support and execute digital marketing initiatives across multiple online channels. The organization is focused on strengthening its digital presence through engaging content, effective social media management, AI-powered marketing workflows, website optimization, and strategic collaboration with external marketing agencies. They are looking for a proactive marketing professional who enjoys balancing hands-on execution with campaign coordination and continuous optimization.

ROLE OVERVIEW

The Digital Marketing Specialist will be responsible for executing digital marketing initiatives across social media, website content, digital campaigns, and AI-enabled marketing workflows. The Digital Marketing Specialist will create engaging content, manage online communities, coordinate with external agencies, maintain website content, leverage AI tools to improve efficiency, and analyze campaign performance to support business growth. This role is ideal for someone who enjoys combining creativity, organization, technology, and data-driven marketing execution.

LOCATION

Fully Remote | 9:00 AM - 5:00 PM

KEY RESPONSIBILITIES

CONTENT CREATION & DIGITAL PRESENCE

• Create and optimize content across social media platforms, blogs, and website pages.

• Maintain consistent brand voice, messaging, and visual identity across all digital assets.

• Update website content, product pages, and multimedia assets as needed.

• Ensure digital content aligns with broader marketing initiatives and business goals.

SOCIAL MEDIA MANAGEMENT & COMMUNITY ENGAGEMENT

• Manage publishing schedules and content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube.

• Monitor and respond to comments, messages, and community interactions.

• Foster audience engagement and support community growth initiatives.

• Track engagement metrics and recommend improvements to content performance.

AGENCY & VENDOR COORDINATION

• Coordinate with external agencies responsible for SEO, digital campaigns, and website initiatives.

• Review agency deliverables to ensure quality and brand consistency.

• Serve as the primary point of contact for marketing vendors and agency partners.

• Monitor campaign timelines and ensure projects are delivered on schedule.

AI-ENABLED MARKETING OPTIMIZATION

• Utilize AI tools to streamline content creation, scheduling, reporting, and campaign execution.

• Identify opportunities to automate repetitive marketing tasks.

• Implement AI-powered workflows that improve operational efficiency.

• Continuously evaluate new AI tools and marketing technologies.

REPORTING & ANALYTICS

• Track marketing KPIs including engagement, website traffic, lead generation, and conversions.

• Maintain dashboards and marketing reports for leadership.

• Analyze campaign performance and recommend optimization strategies.

• Use data-driven insights to improve marketing effectiveness.

WEBSITE MANAGEMENT

• Update website pages, product listings, and multimedia content.

• Ensure website updates follow brand guidelines, SEO best practices, and UX standards.

• Support ongoing website maintenance and digital content optimization.

QUALIFICATIONS

EXPERIENCE

• 3+ years of experience in digital marketing or related roles.

• Experience managing social media platforms and digital content.

• Experience maintaining or updating websites using CMS platforms.

• Experience coordinating marketing campaigns with external agencies or vendors.

• Experience executing multi-channel digital marketing campaigns.

SKILLS

• Strong content creation and copywriting skills.

• Strong understanding of social media marketing best practices.

• Experience using AI-powered marketing tools.

• Experience with website content management systems (CMS).

• Experience with Canva, Figma, or similar design tools.

• Strong analytical skills with experience interpreting marketing performance data.

• Experience maintaining marketing dashboards and reporting.

• Excellent written and verbal English communication skills.

• Strong organizational and project management abilities.

• Ability to manage multiple priorities while maintaining attention to detail.

WHAT SUCCESS LOOKS LIKE

• High-quality digital content is consistently published across all channels.

• Community engagement, follower growth, and organic lead generation improve over time.

• AI-powered workflows increase marketing efficiency and reduce manual effort.

• External agencies consistently deliver high-quality work aligned with brand standards.

• Marketing insights drive measurable improvements in campaign performance.

• Website content remains current, optimized, and aligned with business objectives.

OPPORTUNITY

This is an exciting opportunity to take ownership of day-to-day digital marketing execution while working closely with external agencies and leveraging AI to improve marketing operations. As the Digital Marketing Specialist, you'll play a key role in strengthening the company's digital presence, driving audience engagement, optimizing marketing performance, and supporting long-term business growth.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form

• Record a video showcasing your skill sets