Digital Marketing Specialist

🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize campaigns across:

• Google Ads

• SEO

• Social media marketing

• Performance reporting

This is not a passive coordination role.

This is an execution-focused marketing role where you’ll directly impact:

• traffic growth

• lead generation

• conversions

• audience engagement

• campaign performance

You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.

If you enjoy:

• improving ROAS

• scaling Google Ads campaigns

• optimizing SEO performance

• growing social engagement

• analyzing campaign data

• testing creatives and messaging

this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across:

• Search

• Display

• Remarketing

• Conduct:

• keyword research

• campaign structuring

• audience targeting

• competitor analysis

• Write and test high-converting:

• ad copy

• headlines

• CTAs

• Optimize:

• CPC

• CTR

• CPA

• ROAS

• conversion rates

• Manage:

• budgets

• bidding strategies

• campaign pacing

• Identify opportunities to improve campaign performance and scalability

SEO & Organic Growth

• Conduct keyword research using:

• SEMrush

• Ahrefs

• Google Search Console

• Optimize:

• metadata

• headings

• internal linking

• landing pages

• website content

• Support:

• on-page SEO

• technical SEO improvements

• organic traffic growth

• Track:

• keyword rankings

• search visibility

• organic traffic performance

• Identify:

• content gaps

• ranking opportunities

• SEO growth strategies

Social Media Management & Engagement

• Manage engagement across:

• Instagram

• Facebook

• LinkedIn

• Support:

• content scheduling

• caption optimization

• post publishing

• Respond to:

• comments

• DMs

• audience interactions

• Monitor:

• engagement metrics

• follower growth

• social performance

• Help improve audience engagement and brand visibility

Reporting & Performance Analytics

• Track marketing performance across:

• paid ads

• SEO

• social media

• Analyze campaign performance using:

• Google Analytics 4 (GA4)

• Google Ads

• SEO tools

• social analytics dashboards

• Prepare:

• reports

• optimization recommendations

• campaign insights

• Maintain organized documentation of:

• campaign changes

• testing results

• optimization history

💻 Required Experience & Skills

• 3+ years of hands-on experience managing Google Ads campaigns

• 3+ years of social media management and engagement experience

• Proven SEO experience using:

• SEMrush

• Ahrefs

• or similar SEO platforms

• Strong understanding of:

• PPC

• paid search

• SEO

• audience targeting

• conversion optimization

• Strong understanding of marketing metrics including:

• CPC

• CTR

• CPA

• conversions

• ROAS

• Experience using:

• Google Analytics 4 (GA4)

• Google Ads

• SEO reporting tools

• Strong written communication and copywriting skills

• Ability to work independently in remote environments

⭐ Nice to Have

• Experience managing multiple client accounts

• Background in:

• SaaS

• e-commerce

• B2B marketing

• Experience with:

• A/B testing

• conversion optimization

• landing page optimization

• Familiarity with:

• content marketing

• marketing automation tools

• CRM workflows

🧠 What Makes You a Strong Fit

• Highly execution-oriented and detail-focused

• Strong analytical mindset with data-driven decision-making

• Comfortable balancing paid and organic marketing initiatives

• Proactive in identifying optimization opportunities

• Strong ownership mentality with minimal supervision

• Able to manage multiple campaigns and priorities simultaneously

📅 What a Typical Day Looks Like

• Review campaign dashboards and performance metrics

• Optimize Google Ads campaigns and audience targeting

• Test ad creatives, messaging, and bidding strategies

• Monitor SEO rankings and update keyword strategies

• Respond to social media engagement and audience activity

• Analyze marketing performance data and identify opportunities

• Prepare reports and optimization recommendations

In short: You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

📊 Key Metrics for Success (KPIs)

• Improved Google Ads performance:

• CTR

• CPC

• CPA

• ROAS

• Growth in:

• organic traffic

• keyword rankings

• social engagement

• Improved lead generation and conversion performance

• Accurate and actionable marketing reporting

• Consistent campaign optimization and measurable growth

🌟 Why This Role Stands Out

• Full ownership across:

• Google Ads

• SEO

• social media marketing

• Hands-on execution role with measurable business impact

• Opportunity to work across multiple digital growth channels

• Performance-focused environment with clear KPIs

• Exposure to:

• paid media

• SEO strategy

• analytics

• growth marketing

• Opportunity to grow into:

• Performance Marketing Manager

• Growth Marketing Lead

• Digital Marketing Manager roles

🧪 Interview Process

• Initial Screening Call

• Recruiter Interview

• Final Interview

• Offer & Onboarding

👉 Apply Now

If you:

• enjoy optimizing digital marketing campaigns

• understand Google Ads, SEO, and social growth

• thrive in performance-driven environments

• care about measurable marketing outcomes

this role is a strong fit for you.