Digital Marketing Manager

Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing

Employment Type: Full-Time (Remote) Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels.

This is not a coordination-only marketing role.

You’ll be directly responsible for:

• Paid acquisition

• Organic growth

• Campaign execution

• Funnel optimization

• Audience growth

• Lead generation

• Revenue performance

You’ll manage and optimize campaigns across:

• Google Ads

• Meta (Facebook & Instagram)

• LinkedIn

• X (Twitter)

• Reddit

• TikTok

• Pinterest

• YouTube

• Emerging growth channels

The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing.

If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

• Build and manage campaigns across:

• Google Ads (Search, Performance Max, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• LinkedIn Ads

• X (Twitter) Ads

• Reddit Ads

• TikTok Ads

• Design full-funnel B2B lead generation strategies

• Launch campaigns end-to-end, including:

• Audience targeting

• Campaign structure

• Conversion tracking

• Creative direction

• Optimization workflows

• Write and test high-converting ad copy

• Continuously test:

• Messaging

• Audiences

• Hooks

• Creative formats

• Landing pages

Organic & Social Media Growth

• Own organic growth across:

• LinkedIn

• X (Twitter)

• Instagram

• TikTok

• Other relevant social platforms

• Develop content strategies aligned with paid campaigns and growth goals

• Test messaging organically before scaling through paid media

• Build:

• Audience engagement

• Brand visibility

• Organic reach

• Inbound demand

• Identify platform-specific trends and growth opportunities

Optimization & Scaling

• Monitor campaign performance daily and make proactive adjustments

• Improve:

• CPL

• CPA

• CTR

• ROAS

• Conversion rates

• Run structured A/B tests across:

• Creatives

• Audiences

• Headlines

• Bidding strategies

• Landing pages

• Identify scalable opportunities while maintaining efficiency

• Stay ahead of:

• Platform updates

• Privacy changes

• Attribution shifts

• Algorithm updates

Analytics, Tracking & Attribution

• Track and analyze performance across:

• Paid channels

• Organic channels

• Landing pages

• Funnel stages

• Own:

• Pixel setup

• Event tracking

• UTM structures

• Attribution workflows

• Use:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Platform dashboards

• Build reports focused on:

• Insights

• Trends

• Recommendations

• Revenue impact

• Translate data into actionable growth decisions

Cross-Channel Collaboration

• Align marketing initiatives with sales and revenue goals

• Collaborate with:

• Design teams

• Content teams

• Sales teams

• Leadership

• Provide feedback on:

• Ad creatives

• Messaging

• Funnel performance

• Landing pages

• Contribute to broader:

• Growth marketing

• Lifecycle marketing

• Demand generation initiatives

What Success Looks Like

• Consistent growth in qualified leads and pipeline

• Reduced CPL and CPA over time

• Improved ROAS and campaign efficiency

• Strong organic engagement and inbound growth

• Scalable paid and organic acquisition systems

• Fast testing and optimization cycles

What Makes You a Strong Fit

• Performance-driven and analytical

• Comfortable owning campaigns from strategy to execution

• Strong understanding of:

• Paid acquisition

• Organic growth

• Funnel optimization

• Audience psychology

• Able to balance creativity with data-driven decision-making

• Strong communicator who can clearly explain performance insights

Requirements (Must-Have)

Experience

• 3+ years of hands-on digital marketing experience

• Strong experience managing campaigns across:

• Google Ads

• Meta Ads

• LinkedIn Ads

• Proven ability to generate B2B leads and measurable pipeline growth

• Experience managing campaigns across multiple acquisition channels

Core Skills

• Deep understanding of:

• PPC strategy

• Audience segmentation

• Retargeting

• Funnel optimization

• Attribution models

• Strong experience with:

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Conversion tracking

• Ability to independently:

• Launch campaigns

• Manage optimization

• Analyze performance

• Scale results

• Strong copywriting and conversion-focused messaging skills

Nice to Have

• Experience with:

• HubSpot

• Salesforce

• Marketo

• Organic social media growth experience

• Experience managing:

• Multiple client accounts

• Large advertising budgets

• Familiarity with:

• Canva

• Adobe Creative Suite

• Google Ads or Meta certifications

What a Typical Day Looks Like

• Review paid and organic performance dashboards

• Optimize bids, budgets, audiences, and creatives

• Launch new campaigns, tests, or content initiatives

• Analyze funnel performance and identify bottlenecks

• Collaborate with design and content teams on new assets

• Audit tracking and attribution accuracy

• Build reports with actionable recommendations

Execution. Testing. Optimization. Across all channels.

Key Metrics (KPIs)

• Cost Per Lead (CPL)

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (CVR)

• Organic engagement and inbound lead contribution

• Pipeline and revenue growth

• Budget efficiency and scalability

Performance is measurable. So is success.

Why This Role Stands Out

• Ownership across both paid and organic growth

• Opportunity to manage multi-channel acquisition at scale

• High-impact role directly tied to revenue growth

• Strong focus on testing, optimization, and measurable outcomes

• Growth opportunities into:

• Growth Marketing Lead

• Head of Marketing

• Demand Generation Manager

• VP of Growth

Interview Process

• Application Review

• Initial Interview (Strategy + Channel Experience)

• Technical Interview (Campaign Deep Dive + Real Scenarios)

• Final Interview

• Offer & Background Verification

Apply Now

If you:

• Love growth marketing and paid acquisition

• Understand both paid and organic growth systems

• Think in funnels, attribution, and conversion optimization

• Enjoy testing, scaling, and improving performance

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.