Digital Analytics Engineer (GA4 / GTM)

About the Role We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data. If you love making messy tracking setups bulletproof, you’ll enjoy this. What You’ll Do * Audit our current tracking setup and identify gaps across the full funnel * Configure end-to-end tracking from landing page → key conversions * Set up and validate two core conversion events for purchases. * Implement everything via Google Tag Manager (client-side only) * Capture and pass user data securely for Enhanced Conversions * Ensure clean data flow between GTM, GA4, and Google Ads * QA everything so we can trust the data fully * Proven experience implementing GTM + GA4 on custom-built websites * Strong understanding of the dataLayer and event architecture * Hands-on experience with Enhanced Conversions * Experience debugging and validating tracking across tools * Ability to work independently and communicate clearly on what’s broken and how you fixed it Nice to Have * Experience working with marketplaces or two-sided platforms * Familiarity with subscription funnels and payment tracking * Experience improving attribution accuracy for paid ads * Hourly contract * Flexible hours, async-friendly * Potential for ongoing work if it’s a great fit