CRO Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Our client is an e-commerce-focused business seeking to improve conversion performance across its digital marketing channels. The company focuses on optimizing customer journeys through landing pages, product pages, sales funnels, advertising, email marketing, and conversion-focused creative assets.

Role Overview

The CRO Specialist (E-commerce) will be responsible for building, testing, and optimizing customer journeys to improve conversion rates and revenue performance. This role focuses on developing high-converting landing pages, product pages, and sales funnels using GoHighLevel while ensuring consistency across advertising, email marketing, and other conversion-focused assets.

Location

Fully Remote (Work from Home) | 9:00 AM -- 5:00 PM EST

Key Responsibilities

Conversion Rate Optimization & Funnel Development

• Analyze and optimize e-commerce landing pages, product pages, and checkout flows to improve conversion performance.

• Build, customize, and maintain landing pages and sales funnels directly in GoHighLevel.

• Apply conversion rate optimization principles to headlines, page layouts, product imagery, social proof, guarantees, and calls to action.

• Develop landing pages aligned with specific advertising campaigns and target audiences.

• Identify friction points and opportunities to improve the customer journey from initial engagement through purchase.

• Conduct A/B tests across landing pages, emails, and other marketing assets.

• Implement conversion-focused improvements based on testing results and performance data.

Direct-Response Copywriting & Creative Development

• Write and refine direct-response copy for landing pages, advertisements, and marketing emails.

• Develop conversion-focused headlines, hooks, calls to action, and supporting messaging.

• Create simple static advertisements and marketing graphics using Canva or similar tools.

• Select relevant photography and video assets for different audiences and marketing campaigns.

• Maintain visual consistency between advertising creatives, landing pages, and other marketing assets.

• Make practical copy and creative adjustments to improve engagement and conversion performance.

Email Marketing & Conversion Optimization

• Build, design, and maintain marketing emails and automated sequences within GoHighLevel.

• Develop email sequences for product launches, promotional campaigns, and customer follow-up.

• Optimize email content, design, and structure based on engagement and conversion performance.

• Ensure email messaging aligns with landing pages, advertising campaigns, and the broader customer journey.

Basic Video Editing & Asset Management

• Perform basic video editing using CapCut or similar software.

• Trim video clips and add captions, titles, graphics, and outro screens.

• Make minor video adjustments to support marketing campaigns and conversion-focused creative.

• Organize and maintain video assets and B-roll for ongoing marketing use.

• Handle routine video modifications independently without requiring dedicated editing support.

A/B Testing, Analytics & Performance Reporting

• Monitor conversion performance across landing pages, sales funnels, emails, and other marketing assets.

• Develop and execute A/B tests to evaluate conversion improvement opportunities.

• Analyze testing results and communicate findings and recommended next steps.

• Use performance data to determine which elements should be modified, scaled, or tested further.

• Continuously identify opportunities to improve conversion rates, customer journeys, and revenue performance.

Qualifications

Experience

• Proven professional experience improving conversion rates for e-commerce brands, ideally with measurable performance results.

• Strong hands-on experience building and optimizing landing pages, websites, or sales funnels using GoHighLevel.

• Experience analyzing and improving e-commerce customer journeys, product pages, and checkout flows.

• Experience conducting A/B tests and implementing conversion optimization initiatives.

• Experience developing and optimizing marketing emails and sequences.

• Experience independently implementing landing page, copy, and creative improvements.

• Direct-response copywriting experience for landing pages, advertisements, or email marketing is strongly preferred.

• Experience supporting Meta advertising campaigns is a plus.

Skills

• Strong understanding of conversion rate optimization principles and conversion-focused design.

• Proficiency in GoHighLevel for building polished landing pages, sales funnels, and marketing emails.

• Ability to analyze customer journeys and identify opportunities to improve conversion performance.

• Strong eye for design, layout, branding, and user experience.

• Ability to develop compelling headlines, hooks, calls to action, and other conversion-focused messaging.

• Ability to create basic marketing graphics and static advertisements using Canva or similar tools.

• Basic video editing skills using CapCut or similar software, including trimming clips, adding captions, titles, graphics, and outro screens.

• Ability to select and organize appropriate photography, video assets, and B-roll for marketing campaigns.

• Strong attention to detail when reviewing mobile layouts, links, images, and checkout flows.

• Ability to execute A/B tests, interpret results, and identify actionable optimization opportunities.

• Analytical skills for evaluating conversion performance and making data-driven decisions.

• Ability to maintain visual and messaging consistency across landing pages, advertisements, and email campaigns.

• Strong organizational skills and attention to detail when managing multiple conversion optimization initiatives.

• Ability to independently execute website, copy, creative, and basic video adjustments.

• Strong ownership, curiosity, and a continuous improvement mindset.

• Focus on measurable conversion improvements and revenue impact.

What Success Looks Like

• Landing pages and sales funnels demonstrate consistent improvements in conversion performance.

• Advertising creatives, landing pages, and marketing emails work together as cohesive customer journeys.

• A/B testing becomes a consistent part of the conversion optimization process.

• Conversion data informs decisions about which elements should be improved, scaled, or tested further.

• GoHighLevel landing pages and funnels remain polished, functional, and conversion-focused.

• Routine copy, creative, and video adjustments are completed independently without relying on additional resources.

• Customer journeys become more effective at converting website traffic into paying customers.

Opportunity

The CRO Specialist (E-commerce) will have the opportunity to take direct ownership of conversion optimization initiatives across landing pages, sales funnels, advertising, and email marketing.

This hands-on role is ideal for a marketer who enjoys building, testing, and improving customer experiences, combining analytical insights with practical execution to drive measurable conversion and revenue improvements.

++Application Process:++

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets