Creative Strategist for EU DTC Company (Remote, EMEA/LATAM)

About Paired

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent! We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client They're a fast-growing DTC eCommerce brand that believes creative is the biggest lever for profitable growth. Their marketing strategy is built on rapid experimentation, consumer insights, and performance-driven creative that scales across paid social channels.

We're looking for a Creative Strategist who thrives at the intersection of creativity and data. This role is responsible for owning the paid social experimentation process—from research and ideation to briefing, performance analysis, and creative iteration.

If you're passionate about uncovering winning ad angles, translating performance data into creative direction, and building systems that consistently produce winning ads, we'd love to meet you.

The Role

As their Creative Strategist, you'll own the entire paid social creative testing pipeline.

You'll identify new opportunities through competitor, consumer, and trend research, develop hypotheses, write detailed creative briefs, and collaborate with internal teams and external partners to bring ideas to life.

Success in this role is measured by the quality and impact of your experiments—not the volume of content alone.

You'll work closely with Performance Marketing, Influencer Marketing, Organic Social, CRM, designers, video editors, content creators, and external agencies to continuously improve creative performance across Meta and TikTok

What Will You Do

Paid Social Creative Strategy

• Own the end-to-end paid social experimentation process.

• Develop creative concepts based on performance data and customer insights.

• Build and manage a structured testing roadmap.

• Prioritize creative experiments based on business impact.

• Continuously improve paid social performance through iterative testing.

Creative Brief Development

• Produce 10+ high-quality creative experiment briefs per week.

• Write clear, actionable briefs for:

• Video Editors

• Graphic Designers

• UGC Creators

• Content Creators

• Influencers

Ensure every brief includes strategic direction, messaging, hooks, target audience, creative references, and testing objectives.

Performance Analysis

• Analyze creative performance across:

• ROAS

• CPA

• CTR

• Hook Rate

• Hold Rate

• Conversion Rate

• Messaging

• Creative Formats

• Talent Performance

• Audience Segments

• Landing Page Alignment

Translate insights into actionable recommendations and future creative tests.

Research & Insights

• Conduct ongoing competitor research.

• Monitor emerging creative trends across Meta and TikTok.

• Analyze customer feedback and market insights.

• Identify new hooks, offers, messaging angles, and creative opportunities.

• Stay ahead of platform and consumer behavior changes.

Creative Production Management

• Partner with internal creative teams throughout production.

• Manage relationships with external creative agencies.

• Coordinate UGC production through platforms such as Trybe.

• Ensure creative assets are delivered on time and aligned with strategic objectives.

Requirements

Must Have

• 3+ years of experience in Creative Strategy, Performance Marketing, or Paid Social within a DTC or eCommerce environment.

• Proven experience developing creative strategies for Meta and TikTok campaigns.

• Strong understanding of direct-response advertising and social-first creative.

• Experience analyzing campaign performance and translating data into creative direction.

• Experience writing detailed creative briefs for designers, video editors, and content creators.

• Deep understanding of UGC and performance creative best practices.

• Experience managing creative agencies and/or UGC production platforms.

• Excellent organizational skills with the ability to manage multiple experiments simultaneously.

• Strong communication and cross-functional collaboration skills.

Nice to Have

• Experience with subscription-based eCommerce brands.

• Familiarity with creative research tools and Meta Ad Library.

• Understanding of landing page optimization and creative-to-funnel alignment.

• Experience with project management platforms such as ClickUp, Asana, or Monday.com.

• AI tools experience for creative ideation and research (e.g., ChatGPT, Claude, Perplexity).

Success Metrics

Success in this role will be measured by:

• Maintaining a minimum 25% creative hit rate against defined performance benchmarks.

• Delivering 10+ high-quality creative experiment briefs per week.

• Consistently improving creative performance through data-driven iterations.

• Producing clear weekly reports covering:

• Experiment output

• Creative hit rate

• Key learnings

• Performance insights

• Next testing priorities

• Building a repeatable experimentation process that drives continuous improvement across paid social campaigns.

Benefits

• Own the creative strategy behind high-performing paid social campaigns.

• Work with a collaborative, data-driven growth team.

• Influence creative decisions that directly impact business performance.

• High ownership, autonomy, and visibility.

• Fast-paced environment where experimentation and innovation are encouraged.

• Opportunity to shape and scale the creative testing function as the business grows.

• 100% remote role, work with a truly international team

• Competitive pay and bonuses