Client Generation Manager

The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry.

This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume.

Key Responsibilities:

• Paid Media Campaign Execution (Hands-On)

• Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube

• Manage targeting, creative testing, budget allocation, and performance scaling

• Monitor daily performance metrics and make optimization adjustments

• Implement retargeting and nurture strategies to improve demo show rates

• Align paid traffic strategy with landing page performance

• SEO Strategy & Execution

• Conduct keyword research aligned with high-intent legal decision-makers

• Optimize landing pages, blogs, and service pages for search intent

• Improve on-page SEO (metadata, headers, internal linking, schema)

• Collaborate on content planning based on ranking and opportunity gaps

• Monitor rankings, organic traffic growth, and organic conversions

• Identify technical SEO issues and coordinate fixes with developers

• Web Design & Development (Performance-Focused)

• Oversee landing page design and website optimization for conversion

• Collaborate with developers and designers to implement CRO improvements

• Identify UX/UI friction points impacting demo bookings

• Recommend layout, messaging, and structural changes based on performance data

• Ensure website speed, mobile responsiveness, and technical health

• QA new pages and funnels before launch

• Support integration of tracking tools, pixels, CRM forms, and automation workflows

• Maintain alignment between brand messaging, SEO structure, and paid campaign objectives

• *This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements.

• Funnel & KPI Management

• Track and report on:

• Cost per lead

• Cost per booked demo

• Cost per completed demo

• Cost per acquisition (CPA)

• Customer acquisition cost (CAC)

• Organic traffic growth

• Organic conversion rates

• Landing page conversion rates

• *Identify drop-offs across paid and organic funnels and recommend optimization strategies.

• *Maintain structured weekly reporting tied directly to revenue impact.

• Vendor Coordination

• Work alongside paid media, SEO, and development vendors

• Monitor deliverables and performance benchmarks

• Escalate underperformance and recommend corrective actions

• Ensure vendor execution aligns with revenue goals

• Revenue & Sales Alignment

• Collaborate with SDRs and Sales teams to monitor lead quality

• Adjust targeting, messaging, and keyword strategy based on close-rate feedback

• Ensure clean attribution tracking from marketing to closed revenue

• Testing & Optimization

• Run structured A/B tests across ads, landing pages, and messaging

• Document results and scale winning strategies

• Continuously improve conversion rates while reducing CAC

Requirements

• 2–4 years experience in performance marketing (paid + organic)

• Hands-on experience building campaigns inside Meta and Google Ads

• Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)

• Strong understanding of conversion rate optimization principles

• Experience collaborating with web developers and designers

• Understanding of landing page architecture and funnel psychology

• Strong reporting and analytical discipline

• Comfortable working in a remote, KPI-driven environment

Preferred:

• Experience working with a staffing company, recruiting agency, or talent marketplace

• Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models)

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.

• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage

• Headset/earphone with noise cancellation and webcam at 720p or higher resolution

• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

• Permanent remote work setup

• Competitive starting rate paid in USD

• Internet Allowance

• HMO insurance (PH)

• Paid US holidays

• Paid Vacation and Sick Leaves