### Job Title: B2B Graphic Designer
**Location:** Remote
**Working Hours:** Eastern Standard Time (U.S. Hours)
**Engagement:** Full-Time - Independant Contractor
### About the Role
Pavago on belaf of their client is hiring a **B2B Graphic Designer** who understands how to create **high-performing static ad creatives for cold audiences**.
This role is designed for a designer who can take **go-to-market messaging, campaign strategy, and ICP insights** and translate them into **visually compelling ad creatives that drive clicks and conversions.**
You will work closely with marketing and growth teams to produce ad creatives used across **LinkedIn, Google Display, Meta, and other digital platforms**.
The ideal candidate understands **B2B advertising psychology**, can design for **performance**, and enjoys testing creative variations to improve campaign results.
### Key Responsibilities
### Ad Creative Design
* Design **high-converting static B2B ad creatives** for platforms such as **LinkedIn, Google Display, and Meta**.
* Translate **campaign briefs, messaging frameworks, and go-to-market strategies** into compelling visual concepts.
* Produce **multiple ad variations** to support A/B testing across headlines, visuals, layouts, and CTAs.
* Create assets in **multiple formats and dimensions** to meet the requirements of different ad platforms.
* Maintain strong **brand consistency** while tailoring creatives for different audience segments.
### Creative Strategy & Collaboration
* Interpret **Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives** to inform creative direction.
* Collaborate with marketing and growth teams to ensure creative assets align with **campaign performance goals**.
* Participate in campaign brainstorming and contribute **creative ideas for new ad concepts**.
* Review performance insights with the marketing team and iterate on creative designs based on results.
### Creative Production & Workflow
* Manage multiple ad creative projects while maintaining **high quality and meeting deadlines**.
* Build and maintain a **library of creative assets, templates, and brand materials**.
* Develop design **templates and repeatable frameworks** for scalable ad production.
* Use **AI tools to accelerate ideation, concept development, and creative workflows**.
### Must Haves
* **3+ years of experience** creating B2B ad creatives for digital advertising campaigns.
* A strong portfolio showcasing **static ad creatives for platforms like LinkedIn, Google Display, or Meta**.
* Expert proficiency with **Adobe Creative Suite (Photoshop, Illustrator, InDesign)** and/or **Canva**.
* Ability to translate **marketing strategy and messaging into compelling visual designs**.
* Understanding of **B2B audience conversion principles**, including messaging hierarchy, visual attention, and CTA placement.
* Familiarity with **AI design tools** such as **Midjourney, Adobe Firefly, or ChatGPT** to support ideation and creative workflows.
### Nice to Have
* Experience working with **performance marketing or demand generation teams**.
* Familiarity with advertising performance metrics such as **CTR, CPC, and conversion rates**.
* Experience creating **motion graphics or animated ads**.
* Background in **SaaS, technology, or professional services marketing**.
* Experience using project management tools such as **ClickUp, Asana, or Notion**.
### Interview Process
* **Initial Screening (Pavago)**
Brief discussion to review experience and portfolio.
* **Portfolio & Creative Review**
Discussion focused on past B2B ad creative work and design approach.
* **Client Interview**
Conversation with the hiring team focused on collaboration and campaign work.
* **Final Interview**
Final alignment and expectations.
#LI-AG1
