Analista de Marketing Pleno

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de Marketing Pleno based in Brazil.

We are looking for a creative, proactive, and results-oriented marketing professional to support integrated marketing initiatives across multiple business areas. In this role, you will plan and execute campaigns, develop engaging content, and strengthen brand positioning across digital channels. You will collaborate closely with product, sales, customer service, e-commerce, and external partners to transform business needs into effective marketing strategies. By monitoring campaign performance and customer behavior, you will identify opportunities to improve engagement, acquisition, conversion, and retention. You will also contribute to content planning, CRM initiatives, paid media campaigns, and the continuous improvement of the customer journey. This is an opportunity to work in a collaborative, diverse, and innovative environment where autonomy, creativity, and customer-centric thinking are highly valued.

Accountabilities

• Plan, execute, and monitor marketing initiatives aligned with brand positioning, business objectives, and customer needs.
• Translate requests from product, sales, customer service, and e-commerce teams into marketing plans, creative briefs, deliverables, and actionable campaigns.
• Coordinate marketing projects by organizing priorities, timelines, approvals, and deliverables with internal specialists, partner teams, and external suppliers.
• Develop and implement integrated campaigns focused on product launches, customer acquisition, engagement, relationship building, and retention.
• Plan and manage editorial calendars for social media and other brand communication channels, creating and adapting copy, scripts, video outlines, email content, website materials, and commercial assets.
• Support community engagement and audience relationship management by identifying interaction opportunities and directing customer inquiries to the appropriate teams.
• Review marketing materials to ensure accuracy, clarity, brand consistency, and alignment with the organization's tone of voice.
• Update digital content and support the development and optimization of websites, landing pages, forms, and other conversion-focused assets.
• Collaborate with CRM specialists on email marketing, WhatsApp campaigns, audience segmentation, and automated customer communications.
• Support paid media initiatives by preparing briefs, developing content, and monitoring campaign performance alongside specialized teams.
• Analyze the customer and lead journey to identify opportunities to improve communication, conversion rates, and the overall customer experience.
• Monitor marketing performance indicators, prepare reports, and translate campaign and channel data into actionable recommendations.
• Research market trends, competitors, and audience behavior to identify new opportunities for brand growth and differentiation.
• Develop marketing materials that help sales and customer service teams communicate product features, benefits, services, and competitive advantages.
• Support partnerships, influencer initiatives, events, and public relations activities as needed.
• Identify operational challenges, propose solutions, track outstanding tasks, and communicate risks or blockers proactively.
• Document decisions, processes, and lessons learned while keeping stakeholders informed of progress, pending actions, and next steps.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.

• Professional experience in marketing, particularly in campaign execution, content creation, and digital channel management.

• Knowledge of marketing planning, creative briefing, project coordination, and timeline management.

• Strong written and verbal communication skills, with the ability to write, edit, and adapt content for different audiences and channels.

• Experience managing social media, editorial calendars, audience engagement, and performance metrics.

• Familiarity with customer acquisition, relationship marketing, and retention initiatives.

• Basic knowledge of inbound marketing, CRM platforms, audience segmentation, email marketing, and marketing automation.

• Familiarity with website content management, landing pages, forms, SEO fundamentals, and user experience principles.

• Understanding of marketing performance indicators and the ability to interpret data and recommend improvements.

• Basic knowledge of paid media and conversion funnels to support campaigns in collaboration with specialists.

• Proficiency in Microsoft Office or Google Workspace, particularly spreadsheets, presentations, and reporting tools.

• Familiarity with CRM systems, content management platforms, analytics tools, and social media management solutions.

• Experience using Canva, Photoshop, or similar creative tools, including basic image and video editing.

• Ability to organize daily activities, prioritize competing demands, and manage projects independently at a mid-level professional standard.

• Strong problem-solving skills, accountability, and the ability to follow tasks through to completion while communicating potential risks and obstacles.

• Excellent interpersonal and collaboration skills, with the ability to work effectively with different departments, specialists, and external suppliers.

• Adaptability, curiosity, and willingness to contribute across multiple marketing disciplines.

• Nice to have:

  • Experience in tourism, services, subscription-based products, or community-focused businesses.
  • Participation in brand launches, product launches, or integrated marketing campaigns.
  • Experience providing marketing support to a business unit and coordinating initiatives across multiple teams and specialists.
  • Practical experience with Salesforce, RD Station, WordPress, Google Analytics 4 (GA4), Microsoft Clarity, or Meta Business Suite.
  • Additional knowledge of Photoshop or other audiovisual creation and editing tools.
  • Experience using artificial intelligence tools to support research, content creation, and productivity, combined with critical review of generated outputs.
  • Intermediate English proficiency for using digital tools, researching market trends, reviewing international references, and potentially supporting overseas teams or travel-related activities.

  Benefits

  • Annual leave benefit: Three additional days off per year through the attendance recognition program.
  • Education allowance: 50% financial support for eligible professional development courses after one year of employment.
  • Remote work allowance: Monthly financial support to help cover home office expenses.
  • Childcare allowance: Financial assistance for employees with children under six years old.
  • Christmas benefit: Special year-end benefit to support holiday celebrations.
  • Health insurance: National medical coverage with co-payment.
  • Dental insurance: Dental coverage to support oral health and well-being.
  • Private pension plan: Employer contributions to help employees build long-term financial security.
  • Life insurance: Financial protection and additional peace of mind.
  • Travel and leisure benefit: Access to the TRIB PASS platform, with 50% of the monthly subscription subsidized by the employer.
  • Meal and food allowance: Flexible Caju card allowance provided per working day, usable for groceries and meals.
  • Transportation allowance: Public transportation support, with a 6% salary deduction as specified in the benefit policy.
  • Fitness and wellness: Access to Wellhub (formerly Gympass), providing access to a broad network of gyms and fitness activities.
  • Remote work model: Flexibility to work remotely from Brazil.