FBS Data Marketing Analyst
Capgemini
$0-$0 / yr
Salary
mexico
Region
ASAP
Start Date
About Capgemini
Get the future you want
At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.
Technology shapes the way we live our lives. How we work, learn, move and communicate. That means our technology expertise, combined with our business knowledge, does more than help you transform and manage your business. It can help you realize a better future and create a more sustainable, inclusive world.
It’s a responsibility we don’t take lightly. That’s why, since our inception more than 50 years ago, we have always acted as a partner to our clients, not a service provider. A diverse collective of nearly 350,000 strategic and technological experts across more than 50 countries, we are all driven by one shared passion: to unleash human energy through technology.
As we leverage cloud, data, AI, connectivity, software, digital engineering, and platforms to address the entire breadth of business needs, this passion drives a powerful commitment. To unlock the true value of technology for your business, our planet, and society at large. From advancing the digital consumer experience, to accelerating intelligent industry and transforming enterprise efficiency, we help you look beyond ‘can it be done?’ to define the right path forward to a better future.
About this Role.
FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.
We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.
Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.
What to expect on your journey with us:
A solid and innovative company with a strong market presence
A dynamic, diverse, and multicultural work environment
Leaders with deep market knowledge and strategic vision
Continuous learning and development
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting. Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
Responsibilities:
This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).
This professional will conduct analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability.
Will be responsible for developing any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
Will also represent our team on any needed data integration projects in order to ensure accurate sales and marketing reporting.
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth.
Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.
Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
Devises new and innovative applications for existing concepts.
Creates develops and refines analytics within the organization.
Compiles, analyzes and maintains reports and charts for Distribution.
Analyzes and reports adverse trends to Distribution Management Coordinates with other teams members on Distribution projects.
Requirements
2+ years of experience working as a Data Analysis or related roles
Experience working with SQL
Data vsiualization tools such as PowerBI
Entry level in Microsoft Office tools
Experience working on statistics and mathematical modeling
Benefits
This position comes with a competitive compensation and benefits package.
A competitive salary and performance-based bonuses.
Comprehensive benefits package.
Flexible work arrangements (remote and/or office-based).
You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
Private Health Insurance.
Paid Time Off.
Training & Development opportunities in partnership with renowned companies.