1902 - Data Engineer - 4(GA4), Looker Studio, Data Visualization

**Senior Data Engineer (Internal Communications) 4(GA4), Looker Studio, Data Visualization** ============================================================================================ 📌 **Position:** Senior Data Engineer**Location:** Remote from LATAM**Contract Type:** Full-time vendor (Contracted via [Inallmedia.com](https://inallmedia.com/))**Time Zone Alignment:** Central Time (CT) ### 🧭 **About Inallmedia.com** Inallmedia.com is a global technology and design firm focused on building impactful digital solutions through remote, distributed teams across LATAM. We partner with international clients across industries, providing long-term technical expertise, product innovation, and team augmentation. ### 🚀 **Project Overview** You will join a high-impact initiative for a **global leader in the HR and employment technology sector**. The project’s mission is to revolutionize internal employee communications by applying the same data-driven rigor used for external customers. As a Senior Data Engineer, you will be the backbone of the Employee Communications team, leveraging data to optimize the "Employee Journey." You will help transform how a massive, global workforce interacts with internal content by building the frameworks that measure reach, engagement, and sentiment across multiple platforms. ### 🔍 **Key Responsibilities** * **Metric Definition:** Define KPIs and "North Star" metrics to track engagement across internal channels including email, Slack, and Intranet. * **Tracking Architecture:** Design and QA event schemas and tagging for **Google Analytics 4 (GA4)** to monitor internal campaign performance. * **Data Visualization:** Build automated, executive-ready dashboards in **Looker Studio or Tableau** to showcase impact to leadership. * **Audience Analytics:** Analyze complex audience data by geography, department, and device to uncover deep engagement patterns. * **Optimization & Testing:** Conduct A/B testing on content timing and channel mix, developing attribution models to measure specific employee actions. * **Data Governance:** Maintain high standards of data quality by managing UTM standards, event taxonomies, and metadata. * **Strategic Insights:** Provide ad-hoc deep dives and data storytelling to guide executive decision-making. ### 💡 **Must-Have Skills** * **GA4 Expert:** Advanced proficiency in Google Analytics 4 implementation and analysis. * **BI & Modeling:** Expert-level experience with **Looker Studio or Tableau** for sophisticated data modeling and visualization. * **Advanced SQL:** Strong ability to write complex queries to join datasets from disparate communication and HR platforms. * **Domain Experience:** 3–5+ years of experience in digital, marketing, or product analytics. * **Data Integrity:** Deep understanding of UTM standards and analytics accuracy protocols. * **Soft Skills:** Ability to translate complex technical insights into actionable narratives for non-technical stakeholders. * **Remote Excellence:** Proven experience working in Agile teams within 100% remote environments. * **Language:** Fluent English for daily professional communication. ### 🌟 **Nice-to-Have Skills** * **Programming:** Proficiency in **Python** for complex data manipulation and analysis. * **Specialized Tooling:** Experience with Internal Communication tools such as **Poppulo** or **LumApps**. * **Advanced Analytics:** Knowledge of blending behavioral data (clicks/views) with attitudinal data (surveys/sentiment). ### 🌐 **Location & Time Zone** This is a **100% remote position for residents in LATAM**. To ensure seamless collaboration with our client, candidates must be able to work within **Central Time (CT)** business hours. ### 💬 **Language** Communication is key to our success. All interviews, technical documentation, and daily stand-ups will be conducted exclusively in **English**. #LI