Social Graphic Designer

About doola doola is a dynamic company committed to simplifying the complexities of business formation, payment setup, compliance, taxes, and more. We empower entrepreneurs and businesses of all sizes to navigate the intricate landscape of financial and regulatory requirements with ease, allowing them to focus on what truly matters - building and growing their ventures. About the Role We are looking for a performance-driven Social Graphic Designer to bridge the gap between brand aesthetics and high-impact marketing. In this role, you will create "scroll-stopping" visual assets designed to drive engagement, increase Click-Through Rates (CTR), and scale our growth across YouTube, Paid Social, and organic channels. You will be responsible for translating our brand identity into aggressive, high-conversion marketing styles while maintaining a high velocity of creative output. Key responsibilities * Performance Asset Creation: Design high-volume, high-conversion visual assets for paid and organic social channels. * YouTube Optimization: Produce compelling, A/B test-ready thumbnails that maximize CTR and video performance. * Brand Translation: Adapt core brand guidelines into "aggressive" marketing styles without losing the company’s visual identity. * Iterative Design: Rapidly pivot and update creative based on real-time performance data and testing results. * Marketing/Design Liaison: Act as the primary bridge to ensure Marketing’s velocity needs are met within the Design team’s framework. Skills and qualifications * YouTube Optimization: Experienced with creating “Scroll Stopping” thumbnails that increase video impression click-through rates * Social Media Consumption: Must be a consumer of social media and in tune with current trends and style and understand what grabs attention in a viewer’s feed. * Visual Directness: Ability to prioritize "the hook" and marketing performance over abstract art, using high-contrast typography and strategic visual hierarchy. * Data-Informed Iteration: Willingness to pivot designs based on performance metrics and a proactive interest in campaign CTR results. * Asset Management: Disciplined in maintaining a clean, accessible library of marketing templates and raw assets. * Experience: 2+ years in Digital Graphic Design for a high-growth D2C or B2B SaaS marketing team with a proven portfolio of high-performing ad creative. * Software Mastery: Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma. Bonus qualifications * Basic motion graphics skills (After Effects/Premiere). * Specific experience in YouTube thumbnail strategy and direct-response marketing principles. * Experienced using productivity software like Notion.