Senior Web Designer

About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: We’re looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. In this role, you’ll lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. You’ll also play a key role in the redesign and evolution of the Willow website, helping shape how the brand shows up across core web experiences. You’ll collaborate closely with cross-functional teams to ensure every design decision supports business goals, elevates user experience, and maintains strong, consistent brand expression across all digital touchpoints. Responsibilities: - Design high-converting marketing landing pages aligned with campaign goals and performance metrics - Maintain strong brand consistency across all marketing and digital channels. - Develop creative assets for marketing campaigns, including banners, promotional visuals, and launch materials. - Translate marketing strategies into compelling visual narratives that drive engagement, conversion, and measurable results. - Conduct user research to understand behaviors, needs, and motivations that inform design decisions. - Analyze competitors, market trends, and performance insights to create innovative, data-informed design solutions. - Apply strategic thinking to align design outputs with growth goals, business objectives, and experimentation frameworks (A/B testing). - Partner with marketing and product teams to hypothesize, design, and iterate on A/B tests across web experiences. - Design intuitive, visually polished interfaces aligned with brand guidelines. - Create low- and high-fidelity wireframes and interactive prototypes using Figma. - Iterate on designs based on data, feedback, and usability insights. - Plan and conduct usability testing to validate design effectiveness. - Ensure designs meet accessibility standards and support inclusive user experiences. - Stay current with accessibility best practices and integrate them into all projects. - Build and maintain scalable design systems to ensure consistency across platforms and devices. - Produce detailed design documentation, style guides, and UI specifications to support smooth development implementation. - Deliver comprehensive design handoffs to engineering teams. - Collaborate closely with developers, product managers, marketers, and stakeholders. - Lead design discussions and client interactions with confidence and clarity. - Take ownership of design decisions and proactively solve problems. - Stay up-to-date with design, marketing, and web trends to continuously elevate output quality and innovation. Requirements: - 5+ years of professional design experience, ideally within B2B environments (agency, tech, ecommerce, or freelance). - Strong expertise in marketing-driven web design and conversion-focused UX. - Experience designing conversion-oriented ecommerce flows, such as product pages, checkout experiences, and purchase funnels. - Advanced graphic design skills with a solid understanding of typography, color theory, layout, and visual hierarchy. - High proficiency in Figma and Adobe Creative Suite - Strong web design fundamentals, with a deep understanding of UX/UI principles, responsive design, and accessibility best practices. - Experience creating and maintaining scalable design systems, including components, grids, typography, and spacing. - Proven ability to manage projects independently, take full ownership of deliverables, and drive work from concept to execution. - Excellent communication and presentation skills, with the ability to clearly articulate design decisions to internal teams and clients. - A strong portfolio showcasing marketing websites, landing pages, and digital campaigns. What’s in it for you? - As full-time member of our team, you’ll enjoy: - Flexible hours - Work wherever you choose - Fun and casual work environment - Employee engagement activities and virtual gatherings - We are a diverse, global team! 🌍