Senior Marketing Manager

### **Job Title: Senior Marketing Manager** **Location:** Remote **Working Hours:** US Hours ### About the Role We are seeking a **Senior Marketing Manager** for our clientto lead marketing execution, content production, and marketing infrastructure. This role requires an **AI-first marketing mindset** and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance. The ideal candidate is a **hands-on marketing operator** capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency. You will collaborate closely with designers, developers, and marketing stakeholders to drive **consistent organic growth, scalable content production, and efficient marketing systems.** ### Responsibilities ### Social Media Strategy & Content Execution * Create and publish **daily social media content** across Instagram, Facebook, LinkedIn, and X (Twitter) * Develop **one high-quality content asset per day**, including blog articles, PR content, and backlink content * Plan and execute **organic growth strategies across social media channels** * Collaborate with designers to ensure visually engaging content * Monitor performance and optimize content based on engagement and analytics ### AI Tools Used for Social Media Candidates should have experience leveraging tools such as: * ChatGPT – content ideation, captions, content repurposing * Jasper AI – marketing and social copywriting * Copy.ai – promotional messaging and social captions * Canva – AI-assisted design and visual content creation * Buffer – content scheduling and publishing * Hootsuite – scheduling and engagement monitoring ### SEO Strategy & Organic Growth * Lead the company’s **technical SEO and organic search strategy** * Conduct **on-page SEO audits and technical site optimization** * Develop and execute **backlink acquisition strategies** * Manage keyword strategy and organic search performance * Perform competitor research and SEO performance analysis * Collaborate with developers to improve **site structure, page speed, and SEO health** ### SEO Tools & Platforms Candidates should have experience leveraging tools such as: * Ahrefs – backlink analysis and keyword research * SEMrush – competitive research and keyword tracking * Surfer SEO – SEO content optimization * Screaming Frog SEO Spider – technical SEO auditing * Google Search Console – website search performance monitoring ### Website & Content Infrastructure * Oversee website development projects utilizing **ASTRO and headless WordPress** * Coordinate with developers to ensure websites support marketing campaigns and content publishing * Maintain website content updates and performance improvements ### Marketing Operations & Reporting * Improve and manage **quarterly marketing reports and shareholder reports** * Support marketing campaigns across email marketing, Google Ads, and revenue operations * Coordinate execution across marketing, design, and development teams * Ensure marketing initiatives are properly tracked and measured ### Marketing Tools & Platforms Candidates should be comfortable working with: * HubSpot * Google Analytics * Google Ads * Slack * Asana ### AI-Driven Marketing Execution * Leverage AI tools to accelerate **content production, research, marketing analysis, and campaign optimization** * Integrate AI into marketing workflows to increase speed and efficiency * Use AI for: * content ideation and drafting * research and marketing insights * marketing automation and workflow improvements * Continuously experiment with new AI marketing technologies and tools ### Key Requirements ### Experience * Proven experience in a **senior marketing or marketing operations role** * Experience managing **content production and digital marketing initiatives** * Demonstrated ability to **integrate AI tools into marketing workflows** * Candidates must demonstrate an **AI-first marketing mindset** and familiarity with commonly used AI tools that improve marketing speed and efficiency. * AI Content & Marketing Tools: Experience using AI tools for content creation, research, and marketing workflows such as: * ChatGPT * Claude * Jasper AI * Used for **content ideation, social media posts, marketing copy, and research.** * Social Media & Content Management: Experience using tools for publishing and managing social media content such as: * Buffer * Hootsuite * Canva * Used for **creating, scheduling, and managing social media content.** * Marketing Platforms: Experience working with marketing platforms and analytics tools such as: * HubSpot * Google Analytics * Google Ads * Used for **campaign tracking, marketing automation, and performance monitoring.** * Experience coordinating across marketing, design, and development teams ### Interview Process 1. **Initial Screening Call (Pavago)** Introduction, background review, and role alignment. 2. **AI & Marketing Workflow Discussion** Candidate walks through how they use AI tools in their marketing workflows. 3. **Client Interview** Discussion with the hiring team focused on marketing execution and strategy. 4. **Final Interview** Final alignment discussion and role expectations. 5. **Offer** #LI-AG1