Sales Development Representative.

**Job Title:** Sales Development Representative (SDR) **Position Type:** Full-Time, Remote **Working Hours:** U.S. client business hours (aligned with prospect time zones and outreach cadences) **About the Role:** Our client is seeking an SDR / Outbound Outreach Specialist to build a pipeline by identifying, prospecting, and qualifying potential customers. This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. An SDR is often the first human interaction a prospect has with a company, making the role critical to both revenue growth and brand perception. **Responsibilities:** Prospecting & Research: * Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists. * Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case. Outbound Outreach: * Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages. * Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo. * Conduct 30–40 cold calls per day with clear scripts and objection-handling frameworks. Campaign Management: * Build and test multi-step cadences (5–10 touchpoints over 10–15 days). * A/B test subject lines, CTAs, and call scripts for effectiveness. * Track and optimize reply rates, conversion rates, and booked meetings. CRM & Data Management: * Log all activities in Salesforce, HubSpot, or Zoho. * Update lead and account records with accurate notes, stages, and outcomes. * Maintain pipeline hygiene by closing out stale leads and refreshing lists. Collaboration: * Work with Account Executives to hand off qualified opportunities. * Align with marketing on lead quality, messaging, and campaign feedback. * Share insights from conversations to inform product and market strategy. **What Makes You a Perfect Fit:** * Resilient and motivated by goals and KPIs. * Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn. * Curious researcher who tailors outreach based on industry and persona. * Process-driven yet adaptable — able to test, learn, and iterate quickly. **Required Experience & Skills (Minimum):** * 1–2 years in SDR, BDR, or outbound lead generation roles. * Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo). * Experience making cold calls and managing outbound campaigns. * Familiarity with CRM systems (Salesforce, HubSpot, Zoho). **Ideal Experience & Skills:** * 2–4 years outbound SDR experience with consistent quota attainment. * Knowledge of B2B SaaS, marketing services, or professional services sales cycles. * Familiarity with sales methodologies (SPIN, MEDDIC, Challenger, Sandler). * Experience generating pipeline for enterprise or mid-market accounts. **What Does a Typical Day Look Like?** An SDR’s day revolves around building pipeline through consistent, targeted outbound outreach. You will: * Research and build lead lists in the morning, ensuring you have accurate contacts and context for outreach. * Launch multi-channel campaigns — sending emails, making cold calls, and connecting on LinkedIn. * Personalize messaging based on prospect industry, pain points, and persona. * Track metrics and refine outreach by monitoring open rates, reply rates, and booked meetings. * Update CRM records to keep data clean and opportunities moving through the funnel. * Collaborate with sales and marketing to ensure prospects are properly qualified and handoffs are smooth. In essence: you are the engine that fills the pipeline, ensuring sales teams always have qualified opportunities to pursue. **Key Metrics for Success (KPIs):** * 60–100 outbound touchpoints daily (email, phone, LinkedIn). * 15–20 meaningful conversations per week. * 8–12 qualified meetings booked per month (or target set by client). * CRM hygiene: 100% of activities logged accurately. * Consistent improvement in conversion metrics (open/reply rates, SQL conversion). **Interview Process:** 1. Initial Phone Screen 2. Video Interview with Pavago Recruiter 3. Practical Task (e.g., draft a 3-step outbound email sequence for a sample persona) 4. Client Interview 5. Offer & Background Verification