SaaS Marketing Manager

SAAS MARKETING MANAGER We are seeking a SaaS Marketing Manager to join our client's company. In this role, you will be responsible for the full cycle of the product marketing strategy: from shaping positioning and launch to the implementation and scaling of the SaaS platform. ABOUT THE ROLE In this role, you will be responsible for owning and leading the product marketing strategy end-to-end, shaping how the SaaS platform is positioned, launched, adopted, and scaled. You will define the strategic marketing plan, align teams around it, and ensure execution across all product-related marketing initiatives. Working cross-functionally with Product, Marketing, Sales, Customer Success, and Partnerships, you will translate product innovation into clear customer value and measurable business outcomes. This role plays a critical leadership function by connecting strategy, execution, and performance across the entire marketing ecosystem. RESPONSIBILITIES Marketing Strategy, Planning & Leadership - Own and define the end-to-end product marketing strategy, translating company and product goals into clear quarterly and annual plans. - Unite product marketing, lifecycle marketing, campaigns, affiliates, and partnerships under a single cohesive marketing roadmap. - Lead, mentor, and coordinate the marketing team and external collaborators executing the strategy. - Act as the primary owner of product-related marketing priorities, alignment, and outcomes. Go-To-Market, Growth & Lifecycle - Lead go-to-market strategies for product launches, feature releases, and roadmap initiatives. - Drive product adoption, activation, engagement, expansion, and retention through strong positioning and messaging. - Own customer lifecycle communication across onboarding, activation, expansion, retention, and re-engagement. - Partner closely with Sales, Growth, and Customer Success to ensure alignment across acquisition and retention motions. Product, Market & Customer Insights - Analyze market trends, competitive landscape, customer behavior, and feedback to inform positioning and messaging. - Collaborate closely with Product to translate insights into compelling customer-facing narratives. - Support roadmap communication and maintain feedback loops between customers and internal teams. - Ensure insights directly inform strategy, prioritization, and execution. Campaigns, Affiliates & Partnerships - Oversee the planning and execution of multi-channel marketing campaigns (paid, organic, email, SEO/SEM, webinars). - Own and grow affiliate marketing initiatives aligned with product positioning and revenue goals. - Support and develop strategic partnerships that expand distribution, visibility, and product adoption. - Manage budgets effectively and ensure cost efficiency across all initiatives. Performance, Analytics & Brand Enablement - Own marketing reporting, analytics, and performance tracking across all product-related initiatives. - Define KPIs, dashboards, and reporting frameworks to measure impact and ROI. - Use data to continuously optimize strategy and guide decision-making. - Own product positioning, messaging frameworks, and ensure consistency across all marketing communications and enablement assets. QUALIFICATIONS - Bachelor's degree in Marketing, Communications, Business or a related field. - Minimum of 7+ years of experience in B2B/B2C marketing. - Strong understanding of PLG and SaaS growth dynamics (including activation, retention, expansion, churn reduction, etc). - Strong understanding of marketing analytics and ROI measurement. - Excellent written and verbal C1+ English communication skills. - Comfortable operating in structured, system-driven environments (experience with ClickUp and HubSpot is a strong plus). - Experience with content marketing, social media marketing, and digital marketing. - Ability to work independently and manage multiple projects simultaneously. - Strong leadership and cross-functional collaboration skills. BENEFITS - Competitive compensation. - Work that fits your personality and lifestyle. - Your hours are flexible, and so is your vacation. - Any equipment/software/tech that you need to do your job. - You can work from anywhere in the world - work remotely.