Head of Growth

Job Overview: Flxpoint is seeking a strategic and hands-on Head of Demand Gen to lead our demand generation engine driving marketing-qualified leads that convert into revenue. This role owns the entire marketing funnel from awareness to acquisition, with a focus on data-driven execution across SEO, paid media, and partner channels. You’ll manage content strategy, advertising spend, funnel optimization, and marketing analytics — ensuring our growth initiatives deliver measurable ROI. Key Responsibilities: 1. Content Strategy for SEO & GEO (AI Engines) - Develop and execute a keyword-driven content strategy focused on our ICP search keywords and AI engine behavior. - Oversee production of blogs, landing pages, and case studies optimized for organic traffic and lead conversion. - Continuously improve domain authority, search visibility, and on-page SEO performance through A/B testing, schema optimization, and internal linking. - Monitor and report on keyword rankings and traffic-to-MQL conversion rates. 2. Paid Media (Google Ads & Paid Social) - Own all paid search (Google Ads, Display, YouTube) campaigns — including keyword targeting, bid strategies, and conversion optimization. - Manage paid social campaigns (Meta, LinkedIn, YouTube, etc.) to maximize awareness, engagement, and conversions across the funnel. - Optimize campaign structure, targeting, creative, and landing pages for ROAS and CAC efficiency. - Maintain monthly ad spend budgets, pacing, and performance reports. 3. Partner Marketing - Develop and manage co-marketing programs with strategic partners, agencies, and vendors. - Coordinate joint webinars, case studies, and referral programs to drive partner-sourced leads. - Maintain visibility into partner engagement and attribution within HubSpot and CRM systems. 4. Funnel Management & HubSpot Operations - Own HubSpot marketing automation and reporting across all lifecycle stages. - Design and optimize nurture sequences, lead scoring, and pipeline workflows. - Collaborate with Sales to align on lead quality, follow-up cadence, and attribution tracking. - Report on funnel performance KPIs including MQL-to-SQL conversion rates, cost per lead, and ROI. KEY GOALS & METRICS - Increase MQL volume by 10% QoQ while maintaining lead quality thresholds. - Achieve target CAC / payback ratio for paid channels. - Drive SEO traffic growth (sessions, rankings, and backlinks) in target verticals. - Increase partner-sourced opportunities and co-marketing engagements. QUALIFICATIONS - 4+ years of experience in B2B SaaS marketing, ideally in integration, ecommerce, or supply chain technology. - Proven track record managing SEO, Google Ads, and Paid Social budgets. - Deep expertise in HubSpot, Google Ads, GA4, LinkedIn Ads, and Meta Ads Manager. - Strong analytical and operational mindset — comfortable owning dashboards, attribution models, and reporting. - Excellent communication and leadership skills. COMPENSATION & STRUCTURE - Full-time, Director-level position - Competitive salary + performance-based bonuses tied to MQL and pipeline metrics - Reports directly to the CEO