Growth Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an established ecommerce infrastructure company operating in the custom gifting and print-on-demand space. Their platform enables ecommerce brands, sellers, and creators to build and sell custom gift bundles without holding inventory by combining print-on-demand production, fulfillment, and branded packaging. With hundreds of customizable products available, the company is focused on becoming a leading gifting infrastructure platform that helps online businesses create and distribute personalized products at scale.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Growth Marketing Manager will develop and execute marketing strategies that drive platform awareness, seller acquisition, and user adoption. This role focuses on reaching ecommerce sellers, creators, and online store owners through content, social media, and digital marketing initiatives while helping shape the platform’s positioning and growth strategy.

KEY RESPONSIBILITIES

MARKETING STRATEGY & PLATFORM GROWTH

• Develop and execute marketing strategies to increase platform adoption and seller onboarding

• Help refine messaging and positioning around the platform’s gifting and fulfillment capabilities

• Identify growth opportunities within ecommerce communities, creator ecosystems, and online marketplaces

CONTENT & SOCIAL MEDIA MARKETING

• Develop and manage content strategies across TikTok, Instagram, YouTube, and other digital platforms

• Create educational and promotional content explaining how sellers can use the platform

• Plan and manage content calendars to maintain consistent publishing and engagement

DIGITAL MARKETING & CAMPAIGN EXECUTION

• Launch and optimize digital marketing campaigns to drive awareness and acquisition

• Support paid media initiatives across Meta and other digital advertising platforms

• Collaborate on creative assets including short-form videos, tutorials, and product demonstrations

ANALYTICS & OPTIMIZATION

• Track marketing performance metrics including engagement, traffic, and seller acquisition

• Analyze campaign performance and optimize strategies based on insights and data

• Provide reporting and performance insights to support marketing decisions

QUALIFICATIONS

EXPERIENCE

• 2–4+ years of experience in digital marketing, growth marketing, or ecommerce marketing

• Experience working with ecommerce brands, marketplaces, SaaS platforms, or creator-focused products preferred

SKILLS

• Strong understanding of social media marketing and digital content strategies

• Experience managing campaigns across Meta, TikTok, Google, or similar platforms

• Ability to translate platform features into clear, engaging, and conversion-focused messaging

• Strong organizational, communication, and analytical skills

• Comfortable working in fast-paced startup or entrepreneurial environments

• Creative mindset with the ability to balance storytelling and performance marketing

WHAT SUCCESS LOOKS LIKE

• Increased awareness and visibility among ecommerce sellers and creators

• Consistent growth in seller onboarding and platform adoption

• Strong engagement and performance across social and digital marketing channels

• Effective marketing systems and campaigns that drive measurable business growth

OPPORTUNITY

This is an exciting opportunity to join a growing company at the intersection of ecommerce, print-on-demand, and custom gifting. The Growth Marketing Manager will play a key role in shaping marketing strategy, driving platform growth, and expanding the company’s reach among ecommerce sellers, creators, and online businesses while working closely with leadership in a fast-moving environment.

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

• Fill in the application form

• Record a video showcasing your skill sets