Field Growth and Operation - LATAM (Offline Acquisition)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. We are seeking a Growth & Operations Lead to lead the on-the-ground strategy and execution for driving downloads, activation, and continuous usage of our payment and mobile app across key Latin American markets. This role will be critical in bridging digital product offerings with offline adoption channels, ensuring strong user acquisition, high activation rates, and measurable impact in localized markets. Responsibilities * Lead offline acquisition strategy and in-market growth initiatives focused on driving app downloads, payments adoption, activation among individual customers and small merchants. * Identify and engage local vendors, retail partners, and distribution channels to expand point-of-contact opportunities and install apps for users. * Plan and execute growth campaigns, monitor core metrics like new user growth and retention. * Select, onboard, and manage third-party vendors, promoters, and channel partners in each assigned country or region. * Build scalable playbooks and SOPs for consistent vendor performance and execution quality. * Monitor and analyze field performance metrics, using data to inform actions and optimize acquisition spend and channel mix. * Use user behavior and cohort analysis to refine field strategy and maximize ROI. * Partner with local leadership and global teams to localize messaging and pricing strategies. Requirements * Bachelor’s degree in Business, Marketing, Operations, or a related field. * 5+ years relevant experience in field marketing, sales operations, channel management, or user acquisition roles - ideally in tech platforms, payments, or marketplace growth. * Strong analytical skills with experience in performance tracking, data analysis, and reporting. * Proven experience coordinating and managing third-party vendors / field teams. * Comfortable working in ambiguous, fast-moving environments with cross-regional coordination. * Business fluency in English