Email & Digital Marketing Coordinator

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a globally recognized leader in functional training, dedicated to empowering individuals and professionals through innovative fitness solutions. With a strong commitment to delivering high-quality digital experiences, they focus on inspiring and engaging their community through consistent, brand-aligned communication across all customer touchpoints. Their marketing team operates in a collaborative, creative environment, driven by performance, brand excellence, and community impact. LOCATION Fully Remote | Monday–Friday, 9:00 AM – 5:00 PM EST ROLE OVERVIEW The Email & Digital Marketing Coordinator will support brand marketing initiatives with a primary focus on executing and optimizing email marketing campaigns through Klaviyo. This role will ensure all customer-facing digital content meets quality standards and aligns with the brand’s voice and visual identity. Acting as a key liaison across teams, the Coordinator will execute, analyze, and refine email, SMS, and landing page campaigns while collaborating closely with managers and creative team members in a supportive environment. KEY RESPONSIBILITIES EMAIL & DIGITAL CONTENT MANAGEMENT - Execute, build, and QA email and SMS campaigns in Klaviyo, ensuring data accuracy, functional links, and adherence to brand standards. - Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%). - Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel. - Maintain familiarity with brand offers and audience (no copywriting required). WEBSITE & LANDING PAGE SUPPORT - Build landing pages through the eCommerce platform (currently Shogun). - Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across desktop and mobile. - Assist in updating collection pages to ensure website-wide consistency. SEGMENTATION & COLLABORATION - Ensure accurate inclusion of targeted customer segments within campaigns. - Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules. - Act as liaison to align email and website assets across teams. PERFORMANCE ANALYSIS & OPTIMIZATION - Review email and SMS performance metrics from dashboards to derive actionable insights. - Contribute to discussions on layout, subject lines, and preview text, leveraging data to improve engagement. ASSET & BRAND MANAGEMENT - Stay up to date with Canto for image management and brand assets. - Support the review process for internal marketing requests. QUALIFICATIONS EXPERIENCE - 2–4 years of experience in email marketing, preferably using Klaviyo. SKILLS - Data-driven strategic mindset with the ability to analyze performance metrics. - Creative instincts to generate ideas and effectively repurpose content. - Strong attention to detail and ability to multitask in a fast-paced environment. - Familiarity with the fitness industry is a plus. - Understanding of brand offers and target audience (no copywriting required). - Highly organized and proactive, with a focus on maintaining brand consistency. - Collaborative approach with the ability to work effectively across cross-functional teams. - Analytical mindset with a passion for optimizing digital content. - Strong understanding of brand identity and customer engagement principles. WHAT SUCCESS LOOKS LIKE - Ensuring all digital content aligns with brand standards and delivers a seamless customer experience. - Successfully managing execution-focused email and SMS campaigns (80% execution, 20% ideation). - Collaborating effectively with cross-functional teams to support marketing initiatives. - Providing actionable insights that optimize campaigns and enhance engagement. OPPORTUNITY This is an exciting opportunity to join a globally recognized fitness brand and play a central role in shaping its digital communication strategy. You will work alongside supportive, hands-on managers and creative team members while strengthening your expertise in email marketing, campaign execution, and performance optimization. In this collaborative and fast-paced environment, you will gain exposure to cross-functional marketing initiatives and contribute directly to delivering impactful digital experiences that inspire movement and wellness. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets