DSP Advertising Strategist

DSP Advertising Strategist Location: Remote, Latam Salary: 9 - 13/ Hr USD Schedule: Monday - Friday. 9AM - 5PM PST

The DSP Advertising Strategist works under general supervision and follows company and department policies and procedures to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP (Demand-Side Platform) on behalf of US-based e-commerce clients. This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories.

Primary Responsibilities

• Through the use of company and department practices and procedures, develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts

• Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies to maximize campaign performance.

• Monitors campaign delivery, pacing, and performance daily; makes proactive optimizations to bids, budgets, creatives, and targeting to meet client KPIs

• Analyzes DSP reporting data including impressions, reach, frequency, DPVR, ATCR, and ROAS to generate actionable insights and client-facing performance reports

• Collaborates with Sponsored Ads (SPP) strategists, content managers, and account managers to align DSP campaigns with full-funnel advertising and listing strategies

• Partners with creative teams to brief and review display ad creatives, ensuring brand consistency and optimization for click-through and conversion

• Conducts audience and competitive research to identify new targeting opportunities and campaign strategies that differentiate client brands

• Maintains organized campaign documentation, naming conventions, and reporting templates in accordance with department standards

• Discusses performance inconsistencies and proposed optimizations with managers to ensure alignment with client goals and budget constraints

• Establishes and maintains collaborative relationships with internal teams across time zones to align objectives and resolve challenges efficiently

• Acts as a technical resource for colleagues on DSP strategy, audience architecture, and programmatic best practices

• Maintains or exceeds department-established performance standards and client retention benchmarks

• Continues to learn and apply department Trainual subjects and Amazon advertising certification requirements according to standards

• Other duties as assigned

Requirements

• 2-5 years of related experience in digital advertising or programmatic media buying, with at least 1 year of hands-on Amazon DSP experience preferred

• Strong working knowledge of Amazon DSP platform including campaign setup, audience targeting, bid management, and performance reporting

• Demonstrated understanding of full-funnel advertising principles and how DSP integrates with Sponsored Ads to drive awareness, consideration, and conversion

• Proficiency in analyzing advertising metrics (ROAS, DPVR, ATCR, CPM, CTR) and translating data into strategic recommendations

• Experience working across diverse product categories for US-based e-commerce or Amazon Marketplace clients is strongly preferred

• Advanced communication skills, both verbal and written, with the ability to articulate campaign strategy and performance to internal teams and clients

• Proficiency in Microsoft Excel, Google Sheets, and data visualization or reporting tools; familiarity with Amazon Attribution and Amazon Marketing Cloud is a plus

• Strong organizational skills with the ability to manage multiple campaigns and client accounts simultaneously across different time zones

• Comfortable working remotely and collaborating asynchronously with US-based teams; reliable high-speed internet connection and appropriate home office setup required

• Amazon Advertising certification (DSP or equivalent) preferred or willingness to obtain certification within 90 days of hire

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.